Analytics & insights

We investigate the facts. Then we talk about further improvements.

Data creates new opportunities

Organisations are investing more and more in digital. This leads to a large collection of useful data. Based on intensive analyses of the digital records in this jungle, we create new opportunities for our clients. Because ‘data-driven decision making’ provides companies a competitive edge.

  • Insights
  • Decisions
  • Reports

The right tools for the right domains

To collect the data, we use a wide set of tools, like Google Analytics and Google Tag Manager. Each one of these tools has its own characteristics. It is therefore important to determine the right tool for each domain. Our experts ensure a configuration that offers added value to your company.

  • Google Analytics
  • Google Tag Manager

Making data collection comprehensible

We use different methods to make the extensive data collection comprehensible for our clients. We present the information on different dashboards and in tailor-made reports. These range from customer service dashboards and operational marketing dashboards to strategic KPI reports.

  • Real time reporting
  • Management reporting
  • Dashboards

Using insights

Everything clear? Then we're ready to apply our insights to take new decisions and to optimize your marketing. We check what can be improved and adapt until everything is set up perfectly. But there’s more. We keep evaluating the data and adjust where necessary.

  • A/B testing
  • Conversion optimization

"We guide you in establishing your KPIs. And in measuring and reporting them. With the facts laid out before us, we consider together which actions are needed."