Michelin Europe is now its distributors’ own digital marketing agency
Michelin helps distributors and partners throughout Europe grow by improving their online presence and visibility. By combining essential ingredients in a marketing toolbox, dealers get much faster and more cost-effective access to digital marketing services.
Michelin was founded as a family business in 1889. Now the company consists of 72 production units in 19 countries, has 109,000 employees, and executes marketing activities in over 170 countries.
From physical to digital
Michelin had already been doing physical audits for its dealer network, but has now decided to take on the digital aspect. That’s why Intracto created a standardised web audit and growth trajectory for the online presence.
Content marketing is also included. We make it as easy as possible for dealerships, making the implementation rate higher. And because of the global approach, the communication is more tailored to Michelin’s brand values.
Building on online success
Michelin offers its distributors a smart tool package and trainings, tailored to their target audience, and supplemented with dashboard and reports.