How to boost brand awareness when your sales and distribution are managed via subidiaries?
As part of a push and pull strategy aimed at getting local dealers on side, Intracto developed an intelligent and tactical marketing platform for global giant, Ingersoll Rand. Giving dealers direct access to a full promotion campaign toolkit that enables them to select and customize campaigns according to the needs of their local markets.
Effectiveness and creativity can go hand in hand
The platform continues to demonstrate that consistency, effectiveness and flexibility can go hand in hand. And it is proof of a win-win situation for Ingersoll Rand and its sales and distribution partners: resulting both in increased sales and valuable customer data and consumer insights. All while making Ingersoll Rand and its various sub-brands top of mind amongst its local partners.
After just 2 months in operation, the platform resulted in a 44% growth in revenue with a 12% participation rate. Ingersoll Rand also reached its targeted 100% auto-financing rate. Most importantly, however, Ingersoll Rand gained:
- free brand awareness on counters and distributor websites
- free customer profiling
- an end-user database for future campaigns
- free insights into communication tool effectiveness
- free retail price information
Ingersoll Rand comprises a diverse array of businesses and market-leading brands aimed at advancing quality of life by creating comfortable, sustainable and efficient environments. Products sold under the group’s family of brands such as Club Car®, Ingersoll Rand®, Thermo King® and Trane® serve customers in retail, industrial and residential markets around the world.
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