(whitepaper in Dutch) - What are the main reasons users choose a particular webshop? And what about mobile shopping? We surveyed the online shopping behaviour of our users and uncovered some trends that you should take into account as a webshop.
Consumers are buying more and more online, which is no surprise. But how do you get them to your webshop - and how do you make sure they come back? How do you divide your advertising budget and with which social media strategy do you achieve success? Every year, millions of people use our Secret Santa Organizer to organise their Christmas parties. We surveyed their habits and plans.
One notable trend: almost 60% of those surveyed said they already shop on the go and the majority are planning to do so in the near future. Is your webshop optimised for mobile visitors?
In our survey, we also looked into the reasons why people choose a particular webshop and studied the differences in e-commerce habits between Belgium and the Netherlands.
Want to benefit from the results of our e-commerce survey? Fill in the form on this page and download the whitepaper.