Carefully considering ways to positively impact society also has positive effects on your employer brand and your product or service brand. Our expert Astrid explains exactly how broad CSR and purpose marketing are and how you can successfully apply them to your company.
Every organisation is responsible for the impact of its activities on people, society and the environment. Anyone who conducts business in a socially responsible manner is aware of this and pays attention to the social, ethical and ecological consequences of their entrepreneurship. Corporate social responsibility is not only about reducing the possible negative effects of doing business, but also about creating social added value.
The best-known term is undoubtedly corporate social responsibility (CSR). The terms Sustainable Development Goals (SDGs), purpose, impact and sustainable enterprise are also strongly associated with this topic.
The call for social change is causing companies to be questioned about their social role. The conviction of an employee, a leader, a shareholder or a customer can start these questions.
We believe that today, as a brand, it is necessary to think about your social relevance. In this whitepaper we would like to tell you why and how to get started. Furthermore, we quote some cases and take a look at ourself: what is Intracto already doing? And what more can we do in the long run?