Optimising for voice search
Fill out the form on this page and read all about the state of voice search in Belgium. Thanks to our tips you can quickly optimise your existing content and you know what to take into account when creating new content.
Why optimise your content
If you ask your mother "buy pens" (well, 'ask') you will probably get a strange look instead of an answer. However, until now that's exactly how we used search engines.
If you ask your mother "where can I buy pens around here?", she will probably be a little more helpful. Thanks to voice search, that's where we are going again when searching on the internet: no vague, unnatural search terms but comfortable, flowing sentences.
Online search evolves
This evolution is essential for your SEO and content strategy. Voice assistants such as those on your phone, Google Home or Apple HomePod only give one answer instead of a list of search results. It's up to you to make sure that it's your company's answer that pops up.
We closely follow the evolution of voice search and SEO and will regularly update this whitepaper with new insights.