The significance of data in digital marketing
In this white paper, we dive deeper into segmentation and personalisation as well as cover the possibilities of AI in relation to digital marketing.
What to expect?
Data and the use of it is fast becoming an important part of our daily lives. This data allows the modern marketer to employ new digital techniques when communicating with his consumers and clients. But how do you get the most out of this data?
Segmenting and personalisation are key to ensuring maximum reach of your message to your intended customers. Skilful use of the data at your disposal for this purpose is imperative to achieve your marketing goals. The fact of having data is useless unless you employ it successfully in your digital marketing strategy.
Download the white paper now and get off to a flying start!
About the author
Johan Van den Hende
Digital Strategist
With 20 years of experience in CRM and marketing automation, Johan guides and assists B2C and B2B companies in their search for an optimal customer experience, using marketing automation software and techniques.