Opportunity To See (OTS): The golden rule of social media advertising

(whitepaper in Dutch) For many companies, being present on social media is a matter of course. Many companies have an account on one of the many social media channels. But how do you, as a brand, make sure you reach your target group correctly and efficiently? You can do that very easily with advertising and OTS.

Bernice Degens, socialmedia-experte bij Intracto