Event-triggered multi channel marketing
Event-triggered marketing is very effective. In this whitepaper we take you through 5 quintessential steps for event-triggered multi-channel marketing.
Event-triggered marketing, the process of identifying, prioritising, categorising, monitoring, optimising and executing, is the most effective exercise multichannel marketers can do to reach audiences at the right moment. In this whitepaper we take you through five quintessential steps for event-triggered multi-channel marketing.