Optimaliseer je mediabudget met data-driven strategie | Intracto

Optimise the media budget with a data-driven strategy

A media strategy based on reliable data and a mix of the right channels is the key to the successful launch of messages. We help get those messages to the right target group in an adequate way.

The right mix of channels and content

With the right mix of channels and content, a media budget delivers the most. Based on thorough data analysis, adjustments can be made quickly and in a targeted manner.

  • Clearly defined, achievable goals are a must for a successful media strategy.
  • Divide the budget between the different channels in advance, but leave room for adjustment.
  • An adapted measurement plan helps to thoroughly analyse the results of each channel during current campaigns.

Integrated approach

An integrated approach is the common thread throughout every media strategy. From strategy and media plan to set-up, optimisation and reporting, we seamlessly blend everything together.

Programmatic trading desk

Tools such as AdForm and Google Marketing Platform enable us to efficiently set up, manage and optimise online advertising campaigns. In this way, we boost the effectiveness of those campaigns.

Ad operations

From planning to production, creation, publication and optimisation: we take over everything and ensure that every part of the media strategy is accurately executed and followed up.

Social and performance

Social media are becoming an increasingly larger part of the online landscape. But which channels deliver the best performance? We choose the channels that provide the most success for every aspect of the (social) media plan.

The right focus

CPM, CPC or CPA? Creating awareness, engagement or conversions? Together, we determine the right focus and use the available media budget optimally.

Creation

Experience and creativity always take centre stage. We bring strong campaign sites to life and design media assets that can be deployed across the different channels.

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