Based on detailed user profiles, we use lead scoring to determine which leads have the highest lifetime value (LTV) and which have a lower one. We divide the target group into segments and work out a specific strategy for each of those segments.
By matching content and advertisements to each segment, we ensure an optimal spread of the budget based on the chance of conversion. Each segment receives the right messages through lead nurturing to be guided as smoothly as possible through the rest of the customer journey.
One of our major assets is our data analytics team. Based on the behaviour of converting leads, they will identify lookalikes and, with less effort, stimulate conversions even faster.