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Whitepaper
Opportunity To See (OTS): The golden rule of social media advertising
For many companies, being present on social media is a matter of course. Many companies have an account on one of the many social media channels. But how do you, as a brand, make sure you reach your target group correctly and efficiently? You can do that very easily with advertising and OTS.
Whitepaper
Pharmaceutical social media marketing
Not too long ago, the digital sphere of social media was pretty scary territory for the highly-regulated pharmaceutical industry. In fact, engaging with consumers and interacting with stakeholders in general was met with a lot of hesitation. No wonder social media are really pushing the pharma marketers out of their comfort zone!