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Looking for relevant information on important topics? Our experts regularly write whitepapers on current topics and important evolutions.
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Whitepaper
The significance of data in digital marketing
In this white paper, we dive deeper into segmentation and personalisation as well as cover the possibilities of AI in relation to digital marketing.
Whitepaper
Customer Data Platforms (CDP): Centralise your customer data for a better marketing approach
CDPs or Customer Data Platforms are the new cool kids in town in the marketing world. In this whitepaper we would like to introduce you to CDPs. What are they, what can you do with them, and how can your business benefit from them?
Whitepaper
Maximise conversions with Google Analytics
Insight into the performance of your website is indispensable to define a clear online strategy and maximise conversions. What you measure depends on the KPIs and objectives set within your company. In this whitepaper you will learn all about this.
Whitepaper
26 ways to collect data
Sound data is the fuel of marketing in general and digital marketing in particular. Collecting the right data about your customers and potential customers is necessary to properly assess their needs and efficiently attract and convert leads. Discover how correct data can make your business stronger.