Read our whitepapers

Discover the newest trends emerging in retail.

A global health crisis did not dampen the war for talent. On the contrary: talent has new and adjusted expectations of its employer. Brands that do not adapt their employer brand to this, risk coming up short. This white paper helps you to prevent that.

In this white paper, we dive deeper into segmentation and personalisation as well as cover the possibilities of AI in relation to digital marketing.

Investing in a new marketing automation tool comes with a lot of important decisions. This white paper will help you choose the right tool for your business and successfully implement it in your organisation.

Any B2C organisation needs to be able to provide its customers with this kind of communication strategy. Indeed, your consumers demand it and will defect to your competitors if you are not able to engage with them with relevant content on the channels they are present on. Marketing automation will enable you to be present where your contact is and will help you to scale your marketing proposal strategy to the masses.

Black Friday, Singles Day, Christmas ... The end-of-year period is traditionally a highlight for all those who do e-commerce. In our huge end-of-year guide you'll read everything you need to know to optimise your sales during this period.

The perfect marketing campaign starts with an excellent briefing. With this handy briefing document you don't lose sight of any details and you provide your agency with all the information it needs to work out a top proposal for you.

Influencers on social media can sell their followers just about everything. If there is a match with your target audience, an influencer can add serious value to your marketing strategy. Read all about it in our white paper.

(whitepaper in dutch) This SEO checklist is a simple but effective method to evaluate a website. Thanks to this checklist you will find out how a website scores on SEO and where there are possibilities for improvement. By doing so you can also easily compare different (competing) websites to check whether a platform is doing better or worse.

In this crowded and competitive environment amidst reduced budgets, pharmaceutical and life sciences companies must resort to new strategies to significantly improve the efficiency of their direct-to-physician marketing initiatives. As such, e-detailing came fully into effect.

Clear communication is exactly what your customers need when circumstances are constantly changing. This checklist gives you an overview of how you can keep both your customers and your employees informed at all times and meanwhile keep your business running as smoothly as possible.

Would you like to advertise and sell via Amazon? With this whitepaper we will show you all the possibilities of the platform.

In this whitepaper you will learn which cultural differences you need to pay attention to when building business relationships with Belgians and which technical, practical, administrative, linguistic and legal issues you need to take into account.

Given its vast expertise in the digital sphere of the broader life sciences industry, Intracto has identified 5 critical - but all too common - pitfalls that prevent your company from using digital marketing as a true business accelerator.

Do you want to sell and advertise via bol.com as a trader? You can! In this whitepaper you will find all the information you need to get started.

For many companies, being present on social media is a matter of course. Many companies have an account on one of the many social media channels. But how do you, as a brand, make sure you reach your target group correctly and efficiently? You can do that very easily with advertising and OTS.

To score well in search engines such as Google and Bing, you'd better invest in long-term visibility. In this white paper we discuss the most important focus points for the SEO of your website.

Consumers are non-stop online and constantly looking for information about products or services they want to purchase. This implies that the focus is no longer on the product, but on the consumer. But how can you put the consumer first and still be profitable? Read this whitepaper and you will know the answer!

CDPs or Customer Data Platforms are the new cool kids in town in the marketing world. In this whitepaper we would like to introduce you to CDPs. What are they, what can you do with them, and how can your business benefit from them?

Keyword search is the starting point of your SEO strategy. You gain insight into the search behaviour of your target group and you can seamlessly connect your content to that. With relevant, valuable landing pages you can improve your position in search engines and increase traffic and conversions.

How to code the perfect email? Discover everything you need to know about email HTML and most of all get some practical tips and tricks on how you can make yours a success.

Could your brand use an upgrade? We'd be happy to help you refresh your brand and highlight your strengths with a sophisticated strategy, expressive tone-of-voice and recognisable corporate identity. Download our rebranding case study and get inspired by concrete examples.

In 2020, is there still a role to be played by customisation or custom development? In this whitepaper we highlight the arguments for and against custom web applications. Which solutions are best suited to your business needs?

Insight into the performance of your website is indispensable to define a clear online strategy and maximise conversions. What you measure depends on the KPIs and objectives set within your company. In this whitepaper you will learn all about this.

Sound data is the fuel of marketing in general and digital marketing in particular. Collecting the right data about your customers and potential customers is necessary to properly assess their needs and efficiently attract and convert leads. Discover how correct data can make your business stronger.

Marketers today understand very well that the customer buying process is not as linear any more as it used to be considered. Buyers have more ways to interact with brands than ever before, and the focus has shifted from getting people into a brand’s funnel to delivering an exceptional customer experience.

Intracto introduces its proprietary TOP-framework, which lays out the perfect blueprint for the multichannel-minded organization.

Once your organisation has multichannel marketing intrinsically embedded into its vision and strategy, odds are that you will soon come to realise the benefits of owning a marketing automation platform. After all, you need a solid instrument to effectively execute your multichannel ambitions and deliver increased ROI at the same time.

Bringing CRM and marketing automation together into a complete marketing and sales ecosystem can bring your business many benefits.

Event-triggered marketing is very effective. In this whitepaper we take you through 5 quintessential steps for event-triggered multi-channel marketing.

In need of a unique exhibition stand? Download our case study and discover how we provide our customers with an attractive exhibition stand that reinforces their brand identity and attracts attention.

Do you want to know everything about inbound marketing or are you looking for information and concrete tips to apply inbound marketing to your business? Download the whitepaper and discover how inbound marketing can make your business stronger.

Are you busy figuring out how best to distribute your budget and marketing efforts next year in 2020? Fill in the checklist and you will immediately see what you can best focus on when drawing up your marketing plan.

(whitepaper in Dutch) - Voice assistants: have they become more than just a conversation topic? In this whitepaper, we take stock of the current state of affairs regarding voice assistants in Belgium & the Netherlands. We also show you what opportunities are available for your company or organisation.

(whitepaper in Dutch) - Search Ads 360 takes your online advertising strategy to the next level. It's more powerful than Google Ads and helps you manage all your campaigns from different search engines in one place. In this whitepaper, we'll take a closer look at what the platform has to offer and what challenges it can solve.

Carefully considering ways to positively impact society also has positive effects on your employer brand and your product or service brand. Our expert Astrid explains exactly how broad CSR and purpose marketing are and how you can successfully apply them to your company.

(whitepaper in Dutch) - Every year, millions of people use our Secret Santa Organizer to organise their Christmas parties. We surveyed the online shopping behaviour of our users and uncovered some trends that you should take into account as a webshop.

(whitepaper in Dutch) - To attract and retain the best employees you need a strong employer brand. But how exactly do you build such an employer brand? This whitepaper tells you how to approach an employer branding trajectory from scratch.

(whitepaper in Dutch) - Does your organisation have multiple websites? Then you might benefit from a multisite approach. It ensures easier management and maintenance thanks to a common basis, without touching the uniqueness of each website. Our experts Tom and Geert explain exactly what a multisite is and when you can benefit from it.

(whitepaper in Dutch) - WordPress is the perfect CMS for content websites. It combines user-friendliness with flexibility, so you can structure your content the way you want.  Download our whitepaper and discover how we approach WordPress projects, what you can expect as a client and which diverse cases we have in our portfolio.

(whitepaper in Dutch) - Google Ads is the tool of choice for companies that want to advertise online. If you are looking for more detailed guidance and a higher speed of action, Googles Search Ads 360 has a lot of extra advantages. Discover what they are in our whitepaper.