Salesforce Pardot

Email marketing en lead generation in Salesforce

Pardot is a complete package for B2B marketing automation with the primary objective of bringing marketing and sales teams closer together. Due to the extensive integrations with Salesforce, Pardot can easily pass on marketing qualified leads to sales and sales always have insight into the complete activity history before closing the deals.

Salesforce Pardot

Why Pardot?

This user-friendly platform contains all the necessary tools to realise your marketing strategy. From setting up sophisticated email campaigns to developing automated nurturing flows and scoring mechanisms for inbound marketing, Pardot has everything you need in terms of sales and always has insight into the full activity history before closing deals.

The power of Pardot

  • Extensive range of built-in functionalities
  • Powerful real-time integration with Salesforce
  • Regular updates of Pardot and linked Salesforce modules
  • Intuitive email builder
  • Fully works in browser
  • Analysis and data capabilities via dynamic lists and segmentations

Thanks to templates, marketers do not need technical HTML knowledge to build their own emails. Also for landing pages, templates can be provided with a specific design and structure that makes it easy to set up different types of forms (registrations, gated content, contact forms, etc.). 

Still, the HTML remains available for more technical profiles, so the possibilities are almost endless. Automation rules and engagement studio programmes help you set up fully automated flows that can support your marketing strategy for a longer period of time.

Why Intracto?

Thanks to our extensive experience with all the functionalities that Pardot has in store, we can determine how Pardot fits best within your organisation. Our team provides both a customised set-up as well as documentation and training.

Our Pardot services

Complete audit

Full analysis of set-up, folder structure, templates, Salesforce integration and campaigns. We identify quick-wins and make concrete recommendations to optimise your approach.

Emails & layout templates

Setting up a completely new look & feel, smaller adjustments to existing designs, technical code review or functional improvements to existing templates.

Scoring/grading set-up

We will discuss the possibilities with you and provide a score model with the necessary score categories and possible profiles for a grading model that suits your organisation.

Book a demo today

Would you like to see Salesforce Pardot in action? Our experts would be happy to show you the possibilities and discuss which ones meet the needs of your organisation.