Performance marketing puts the marketing mix on steroids. We optimize content and campaigns so that they score in search engines and the conversion rate jumps up. SEO, SEA, conversion optimization (CRO) ... we always work with the most up-to-date methods for maximum results.
Work out a performance plan?
Our experts are happy to give concrete examples of the impact that performance marketing can have.
Search engines are an important part of their customer journey for potential customers. It is therefore the place par excellence to reach them in a qualitative way with content (SEO) and advertising (SEA).
Performance marketing optimizes performance with the aim of CRO (conversion rate optimization, improving the conversion ratio).
Optimization is all about the complete marketing mix, because in a good strategy everything is connected.
Focus on both organic and paid coverage.
We are strongly committed to certification of the best tools and the right talent to make the most of opportunities.
Conversion rate optimisation (CRO)
With our approach, more and more prospects become new customers. Everything revolves around optimizing the conversion ratio and we build the entire strategy accordingly.
Our experienced team of copywriters and content marketers not only ensures the right content on the right channels, but also ensures that that content is quickly picked up by search engines, often the starting point of the search for users.
Our dedicated advertising team ensures optimum spending of the budget. They advertise where that yields the most and know the market inside and out, so that they can respond quickly to opportunities. SEA, YouTube advertising, media planning, advertising on social media ... We have the knowledge and experience to use each channel efficiently.
By deploying external publishers, we can generate the right sales and leads outside of our own network, supplementing our own performance channels.
User tracking
We measure user behavior to collect useful information about how someone uses a digital platform. We continue to build on this to optimize user experience and user flow.
Google Certified
Our experts are Google Certified, the quality label par excellence. With Data Studio, they visualize in an intuitive way all the data that flows in through different channels in one clear dashboard.
Research & insights
Based on online user research and A / B testing, we take on the role of the user. We discover what works and what doesn't, and use this data to make decisions.
Dashboards & reporting
A crystal clear overview of all data immediately shows where improvements are possible or where adjustments need to be made.
We also have extensive experience with Supermetrics, one of the best add-ons for Google Data Studio to translate collected data into clear reports.
Tailored in-depth partnerships
Companies with a well thought-out vision for the future are increasingly asking us for flexible forms of collaboration, with a focus on the long term. This aligns perfectly with how we prefer to work: not for _our customers, but _with our customers.
We rarely think in terms of projects, but always look for in-depth partnerships, where our experts form the missing pieces of the puzzle in your organisation. Together, we examine how their knowledge benefit your company the most: working from our campuses, as an extension of your team at your office, or a balanced combination of both.
We look forward to seeing where the points for improvement lie.
We'd be happy to help you realise your plans. Use this form to let us know what challenges you are facing and our experts will contact you quickly. Do you prefer to contact an Intracto campus near you by phone? You'll find all the details on our contact page.