Infinity is Oracle’s data analytics platform, allowing to capture Big Data set and using these to infuse marketing programs with actionable customer intelligence. It allows you to optimise the digital journey in real time, with the express purpose of making the customer experience as relevant and personalised as possible.
Contact our experts for a demo and see what Oracle Infinity has to offer.
Request a demoWith more and more channels your customers are active on and the explosion of the number of contact points, the challenge of staying relevant in the content you serve is growing daily. And if you add the Internet of Things (IoT) in the mix, it gets even more complicated.
Meanwhile, consumers become more aware of their power and expect you to communicate with them in a hyper-personalised way, while at the same time being worried that you ‘know them too much’. Big data allows you to build unique customer profiles in a respectful, privacy-friendly atmosphere where both the consumer and your brand will benefit.
Infinity gives marketers tools to utilise big data throughout the digital landscape, to get real-time insights into customer behaviour. Scalability and flexibility for capturing data allows you to grow with your data needs.
Allow for advanced analytic possibilities for analysts and marketeers alike, with cross-channel insights and unified views on consumer data. Use the machine learning possibilities for predicting marketing strategy and tactics.
Integrate the results of your analyses and prediction in your marketing automation infrastructure, for extreme personalisation, real-time recommendations and a tailored approach. Infinity connects with Oracle’s Eloqua as well as third-party solutions.
Based on the Hadoop ecosystem, Oracle Infinity brings you the power of collecting, processing, storing, interrogating and consuming large volumes of unstructured behavioural data.
Intracto is one of the biggest partners of Oracle in the Benelux, with proven expertise in implementing the solutions of the Oracle Marketing and Data Cloud. Our experts support you in the planning, integration and optimising of the implementation of your data strategy and the integration of Infinity into your marketing strategy.
Intracto can assist you in defining your strategy on how to employ Infinity’s data analytics platform to impact your marketing automation dialogue.
Based on your strategy, we implement Oracle Infinity from the very first set-up to the successful integration of the platform into your Marketing Automation landscape.