Oracle Eloqua

The platform of choice for B2B marketers

With Oracle Eloqua as your marketing automation platform, you create a personalised B2B communication that helps you increase your conversions and exceed your sales targets. Eloqua is an excellent choice for medium and large enterprises.


Why Eloqua?

Eloqua is a flexible tool that is not only easy to use by marketeers, but also offers a lot of technical possibilities. Major benefits include the clear interface, the integration possibilities (native and API), the lead management and the personalisation possibilities for emails.

Together with the other solutions in the Oracle Marketing Cloud, Eloqua offers a perfect solution:

  • targeting and segmentation based on different datasets (in and outside Eloqua);
  • campaign management;
  • lead management;
  • marketing analytics;
  • multichannel marketing (apps, web, social, print ...);
  • aligning your marketing and sales departments via out-of-the-box CRM integrations (Oracle Sales Cloud, Salesforce, Microsoft Dynamics).

Why Intracto?

As a certified Oracle partner, we have built one of the largest Eloqua teams in the Benelux, from experienced Data Scientists and Campaign Consultants to experts who ensure full operational development and support.

Our Eloqua experts support you in the planning, integrating, personalising and optimising of the ultimate customer journey for your target groups and help you make the most of Eloqua as a state-of-the-art platform.

So not only do we guide you through the implementation of the system, but thanks to our full team of frontenders, backenders, designers, consultants and project managers, we are able to make your campaigns a success every day.

The benefits of Eloqua

Multichannel marketing with 1 complete tool

Orchestrate your symphony of emails, social posts, print, email and advertisements all using the same tool. Eloqua supports out-of-the-box actions but also offers the possibility to connect to known channels via external applications. The Oracle Cloud Marketplace offers free and paid apps, but you can also seamlessly integrate custom tools.


Personalise your emails using profile, account and external information that you can easily integrate with Eloqua. Through dynamic content, templates, shared content, field merges and your rich database of custom objects, you can make your customer journey more personal than ever.  By using add-ons such as Maxymizer, Profiler and Oracle Data Management Platform you can go even further and gain even more insights into your customer.

System integration

Eloqua integrates with Oracle Sales Cloud, Salesforce and Microsoft Dynamics through a simple point & click configuration. Integration with other systems and CRM systems is possible via connectors that are available for enterprise software or via the REST and BULKAPIs with which every aspect of Eloqua data can be managed.

Our Eloqua services


We start with an analysis of your sales and marketing processes. Based on this, we implement Eloqua completely tailored to the desired processes.

Integration with CRM, BI and more

We integrate your data with your CRM system, BI platform and other environments according to your specific needs. This can be done via the standard integration with different platforms, via sFTP or via Eloqua's very extensive API possibilities.

App development

You can also connect to Eloqua via third party integrations or mobile apps. Our experts will help you make the right choices and make these applications centrally available via the Eloqua APIs.

Tailored consulting

Our functional and technical consultants are happy to help you improve your internal processes, automate recurring tasks and generally improve your system and customer journeys. Our consultants are the oil in your machine and make sure that you quickly have a well-functioning and continuously evolving marketing tool at your disposal.


Thanks to our managed services system, our designers can be flexibly deployed to assist you quickly and efficiently with all your design needs. From a simple image to improve your campaign to the design of a new website or communication template. If you want to share the success of your campaigns internally, we help you to bring your campaign metrics or presentation to a top level visually.


Intracto takes care of the design and creation of flexible HTML or drag-and-drop templates, content components, dynamic content, PDF assets and more. This makes it even easier to reuse your content in future projects and campaigns.

Emails and mini sites

If your campaign goes beyond single channel communication, we help you to set up simple or complex landing pages that are directly available in Eloqua. In need of complete, separate websites tailored to your campaign? Then you've come to the right place.

Carrying out campaigns

Our experts are happy to make your work easier by sharing their technical expertise and running your campaigns entirely within your system, from briefing to reporting. Through our managed services, you can order marketing assets or complete campaigns based on predefined rate books that are created and sent to you from scratch or based on a template.


Through built-in reporting tools or integrations with external BI tools, Intracto helps you set up reports, dashboards and schedulers to ensure that you are always up to date with what is happening in your system. In addition, our data specialists help you to interpret the data correctly so that you draw the right conclusions.

Tailored in-depth partnerships

Companies with a well thought-out vision for the future are increasingly asking us for flexible forms of collaboration, with a focus on the long term. This aligns perfectly with how we prefer to work: not for _our customers, but _with our customers.

We rarely think in terms of projects, but always look for in-depth partnerships, where our experts form the missing pieces of the puzzle in your organisation. Together, we examine how their knowledge benefit your company the most: working from our campuses, as an extension of your team at your office, or a balanced combination of both.

These clients chose Intracto as their Eloqua partner

Schedule a demo

Curious about the possibilities of Eloqua in the field of marketing automation, sales, CRM or the combination thereof? Fill in the form, our experts will contact you to schedule a meetin as soon as possible.