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Increase your conversion ratio with CRO

Would you like to increase sales on your webshop without spending more on advertisements? Do you want to increase the user-friendliness of your website? Conversion ratio optimisation or CRO gives you insight into what discourages visitors from responding to your offer and how you can increase the conversion percentage.

More insights, more conversions

CRO is all about improving the conversion rate of your website or landing page. Put simply: that more visitors take the action for which the page in question is intended, for example filling in a contact form or placing an order. Sending extra visitors to your website via a campaign makes little sense if the landing page does not help those visitors convert properly. Based on relevant data about visitor behaviour, we improve your pages in order to achieve extra conversions. CRO uses relevant visitor behaviour data as a basis to improve your pages so that more visitors convert. This has several advantages:

  • You get a better understanding of what visitors are doing on your website.
  • You learn where visitors drop out.
  • You get more conversions and ROI from the same number of visitors.
  • Your ROAS increases, so your marketing budgets pay off better.

Funnel mapping

Your website's conversion funnel describes the path your visitors follow from the first visit to your website until the final conversion moment. We map out the funnel to see where there is room for improvement.

CRO/UX audits

We check your website against the best practices of UX and CRO: is there a CTA on your page? Are your forms easy to fill in?

Tracking & feedback

In order to know how visitors use your website, we provide extensive tracking possibilities. Heat maps give a visual insight into where users (don't) click and polls help us gather specific feedback from visitors.

A/B testing

Once the areas for improvement have been identified, we provide solutions. A/B testing allows us test various hypotheses simultaneously on your website and to implement the best working variant immediately.

Performance dashboard

A clear yet complete dashboard in Google Data Studio helps you monitor the results of the experiments and improvements. You can compare performance with previous periods and keep track of which variant of an A/B test scores best.

Technical implementation

Missing tools, technical improvements to your platform, tracking set-up ... Our CRO experts ensure the correct technical implementation of everything needed to optimise your conversion ratio.

White paper: Maximise conversions with Google Analytics

The right insights into data helps companies to grow faster. Discover the possibilities of the Google Analytics suite in our white paper.

Read the white paper

UX scan by CRO experts

Our experts use their years of experience to test your website against the best practices in the field of UX and CRO. The result is an applicable list of recommendations.

User behaviour analyses

Our experts use numerous tools to analyse the behaviour of website visitors, such as heat maps, user recordings, surveys, etc. Based on the results, you will receive well-founded recommendations.

CRO Care Packs made to measure

Many marketers are focused on attracting more visitors, because more visitors means more leads. But you should not forget to reserve part of your marketing budget for CRO: conversion rate optimisation.

CRO helps optimise the conversion rate of your website. For example, going from 1 converting visitor in 100 to 3 converting visitors in 100. CRO is all about identifying and removing obstacles and ambiguities for the visitor, for example by writing better microcopy or adjusting details in the structure of the pages.

Just like SEO, CRO is not a sprint but a marathon, where monthly adjustments yield the best results. That is why we offer various CRO packages.

Contact us for more details

Our Care Packs

  • Small: 4h/month
  • Medium: 8h/month
  • Large: 12h/month
  • Custom: contact us
Tailored in-depth partnerships

Companies with a well thought-out vision for the future are increasingly asking us for flexible forms of collaboration, with a focus on the long term. This aligns perfectly with how we prefer to work: not for _our customers, but _with our customers.

We rarely think in terms of projects, but always look for in-depth partnerships, where our experts form the missing pieces of the puzzle in your organisation. Together, we examine how their knowledge benefit your company the most: working from our campuses, as an extension of your team at your office, or a balanced combination of both.

Improve your conversion ratio

Would you like to see more conversions on your website? Contact our CRO experts and together we will see how quickly we can get your platform on the right track. Do you prefer to contact an Intracto campus near you by telephone? You can find all the details on our contact page.