Website heatmaps and behavioural analytics

With Hotjar's tools, you can collect qualitative data that reveals the online behaviour of your users and shows why they behave in a certain way.


Why Hotjar?

Hotjar's toolset consists of heatmaps, funnel tracking, user polls, surveys and more. With this umbrella service, you get all the necessary insights into the user behaviour of your website visitors.

The power of Hotjar

  • One umbrella service 
  • Easy start with Google Analytics or Google Tag Manager
  • User-friendly set-up and analysis
  • Powerful form tracking and surveys
  • Excellent heatmapping tool
  • Hotjar plugin for Wordpress
  • CRO

Thanks to the insights you gain with Hotjar, you can improve the performance and conversion rates of your site. With the analysis tool you can measure and observe user behaviour. With the feedback tool, you can 'hear' what users have to say through polls, surveys and incoming feedback.

Learn more about maximising conversions

Are you looking for information on how to get the best insights into the performance of your website? Download the white paper and find out how you can maximise your conversions.


Download the white paper

Why Intracto?

At Intracto, we optimise websites and related platforms for many clients. Hotjar is a tool that you need to continuously monitor closely. That's why we make sure that the heatmaps and recordings are followed up and possible problems quickly surface. Our developers then get to work on this to solve everything as quickly as possible.

The possibilities of Hotjar


Evaluate all clicks, taps, mouse movements and scrolls of a given page. You can do AB/testing with heatmaps by tracking different variations.

User recordings

Use the recordings to see how visitors behave in certain places on your website and identify all usability issues within your website.

Conversion funnels

Define the process that should lead to a conversion and analyze the user recordings of users who dropped out of the funnel.

Form analysis

Optimise the fields of your online forms by discovering where it takes too long to fill in, which fields remain empty or even where the visitor fills in and submits the page.

Feedback & polls

Let your visitors give feedback on your website or app through the simple visual feedback. Find out what they love and what they don’t. Detect problems and opportunities to optimise.


With the simple editor you can create your own responsive surveys that allow you to collect responses in real time. Measure customer satisfaction and, for example, ask your visitors just what obstacles they have encountered before they leave your website.

These clients chose Intracto as their Hotjar partner

Schedule a demo

Curious about the possibilities of Hotjar in terms of the analysis tool, feedback tool or the combination of both? Fill in the form and our experts will contact you to schedule a meeting as soon as possible.