Why Google Tag Manager?
If you use Google Tag Manager (GTM), all the developer needs to do is place the container tags on each page. Then you can manage everything yourself via the GTM dashboard. You can add your own codes and remove or add individual tags to the container tag. There are two types: Tag Manager and Tag Manager 260. With the Tag Manager you can manage all your tags for free without editing codes, with the paid version Tag Manager 360 you can manage the tags in one place in order to control everything even better and grant access on different levels.
The power of Google Tag Manager
- Tag Manager is free
- Add and customize codes yourself
- Supports all Google tags and third party tags and provides templates for them
- Secure implementation by testing codes before going live
- Improves collaboration
You can add and update your own tags whenever you want to keep track of conversions, site statistics, remarketing and more. This implementation includes the tags from Google Ads, Google Analytics and third party tags. Error checking ensures that valuable data is collected in a reliable way and you can be sure that the site is working without any problems. The access controls and workspaces allow you to collaborate with your team and even perform tests for multiple environments.