Google Tag Manager

Improve your platform quick and easy

Google Tag Manager provides integrated management of your tags. You can add and update tags yourself without the help of a developer. This way you can measure the behaviour of your visitors on your site and get insights in conversions and statistics.


Why Google Tag Manager?

If you use Google Tag Manager (GTM), all the developer needs to do is place the container tags on each page. Then you can manage everything yourself via the GTM dashboard. You can add your own codes and remove or add individual tags to the container tag. There are two types: Tag Manager and Tag Manager 260. With the Tag Manager you can manage all your tags for free without editing codes, with the paid version Tag Manager 360 you can manage the tags in one place in order to control everything even better and grant access on different levels.

The power of Google Tag Manager

  • Tag Manager is free
  • Add and customize codes yourself
  • Supports all Google tags and third party tags and provides templates for them
  • Secure implementation by testing codes before going live
  • Improves collaboration

You can add and update your own tags whenever you want to keep track of conversions, site statistics, remarketing and more. This implementation includes the tags from Google Ads, Google Analytics and third party tags. Error checking ensures that valuable data is collected in a reliable way and you can be sure that the site is working without any problems. The access controls and workspaces allow you to collaborate with your team and even perform tests for multiple environments.

Learn more about Google Marketing Platform

Google Tag Manager is part of the Google Marketing Platform. This is an advertising and analysis platform for optimising your marketing activities and results.

Read more here

Why Intracto?

Intracto is the partner for your tag management. Together with you, our team will determine which version of Google Tag Manager fits best within your organisation. We help with the design and implementation and translate the statistics of the behaviour of your site visitors into the right insights. Together, we make sure that your website works seamlessly.

Tailored in-depth partnerships

Companies with a well thought-out vision for the future are increasingly asking us for flexible forms of collaboration, with a focus on the long term. This aligns perfectly with how we prefer to work: not for _our customers, but _with our customers.

We rarely think in terms of projects, but always look for in-depth partnerships, where our experts form the missing pieces of the puzzle in your organisation. Together, we examine how their knowledge benefit your company the most: working from our campuses, as an extension of your team at your office, or a balanced combination of both.

Our Google Tag Manager services


Not sure how GTM can add value to your business? We'll take a look at the possibilities together.


Our experts regularly organise training courses on Google Tag Manager so that clients get to work with the results and statistics themselves.

Set-up en Integration

We set up and integrate GTM into your online business environment, so that your website works as it should.


We help interpret the statistics and translate them into the right insights for the optimisation of your business.

These clients chose Intracto as their Google Tag Manager partner

Get a Google Tag Manager demo

Curious about the possibilities of Google Tag Manager? Fill in the form and our experts will contact you to schedule a meeting as soon as possible.