Google Optimize

UX testing to improve user experience

Google Optimize is a user-friendly A/B testing platform that allows you to run tests on your website to evaluate the user experience of your visitors.

Google Optimize

Why Google Optimize?

With Google Optimize you can easily and free of charge run different types of tests on your website to discover which content works and which does not. With a standard integration of Google Analytics and other integrations you can view the results of your tests and learn how to improve your website.

The benefits of Google Optimize


With Google Optimize you can easily set up tests to improve your website for both your customers and your company.

A/B testing lets you compare multiple versions of a page. Plus, you have multivariate tests to test multiple elements of a page. Diversion tests (or: URL tests) test individual web pages against each other.


Google Optimize makes a model of how to perform your experiments. You can compose these experiments yourself according to certain goals.

Time saving

The platform is very user-friendly and easy to integrate with other tools, giving you even better insights.


In addition to the integration with Google Analytics that allows you to assess experiments and determine how to improve your site, the link with Google Ads also makes it possible to create and test landing pages. Google BigQuery provides you with extensive data analysis and the link with Firebase improves the user experience of your apps.

Visual editor

The visual editor allows you to create new variants of pages or elements without having to change the code of your site. If you wish, you can also add JavaScript or css lines in the editor.


Through Google Analytics you can segment based on results. You can adjust the variations of your website by device, geographic location or behavior to get better results.

Learn more about Google Marketing Platform

Google Optimize is part of the Google Marketing Platform. This is an advertising and analysis platform for optimising your marketing activities and results.

Read more here

Why Intracto?

Intracto is the partner to get started with Google Optimize. From the integration to the test results translated into the right insights: our experts would be happy to help you out. We always look for the best optimisations to make your site as user-friendly as possible.

Tailored in-depth partnerships

Companies with a well thought-out vision for the future are increasingly asking us for flexible forms of collaboration, with a focus on the long term. This aligns perfectly with how we prefer to work: not for _our customers, but _with our customers.

We rarely think in terms of projects, but always look for in-depth partnerships, where our experts form the missing pieces of the puzzle in your organisation. Together, we examine how their knowledge benefit your company the most: working from our campuses, as an extension of your team at your office, or a balanced combination of both.

Our Google Optimize services


Not sure what you should start with or which test would be best for your site? Our experts would be happy to discuss with you how Google Optimize can help you.

Set-up and Integration

We take care of the set-up of Google Optimize and the integration with your existing workflows.


Our experts use Google Optimize to test what works best on your site: a modification of a button, the search bar, certain phrases or words, the product details, the layout or images of a certain page and much more.


After the results of the A/B tests are presented,, our experts will analyse them for you. They will translate the results into clear insights so you know exactly which adjustments you need to make.

These clients chose Intracto as their Google Optimize partner

Book a Google Optimize demo

Curious about the possibilities of Google Optimize in terms of A/B testing and reporting? Fill in the form and our experts will contact you to schedule a meeting as soon as possible.