Google Marketing Platform (GMP) is an advertising and analysis platform that focuses on increasing usability. It helps marketers optimise their marketing activities and results. It's all you need for end-to-end control of your marketing.
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Google Marketing Platform offers you, as a marketeer, many tools to obtain data about your visitors and customers in order to better understand their behaviour. This enables you to make efficient decisions and take effective actions. The integrations in Google Marketing Platform enable you to have your data available everywhere and to centrally manage and optimise marketing activities.
Discover the benefits of Google Marketing Platform
Google Marketing Platform is a unified solution for cross-channel marketing. The Marketing Platform Home integration allows you to view and manage all the products you have access to.
Analysis and testing
Analyse or even test your websites and apps.
In the GMP Integration Centre, you can manage product links and discover potential integrations that will help you get more value out of GMP.
GMP offers marketing teams a smoother collaboration and helps them to co-manage the entire customer journey.
The tools are easy to use for small and large companies. With these free tools, you can get more out of your marketing activities and get better results.
GMP enables many external integrations. For example, a link with SalesForce brings online and offline customer data together. This ensures strong, customer-focused and data-driven experiences. A link with the query service Google BigQuery makes the interactive analyses faster and more cost efficient.
Learn more about online advertising with Search Ads 360
Are you looking for additional information about the integration of Search Ads 360 with the Google Marketing platform? Download our white paper and discover how you can improve your online advertising.
Google Tag Manager provides reliable and integrated management of all your tags without having to edit the code. We use it to measure visitor behaviour and provide insights into conversions and statistics.
Google Data Studio
Google Data Studio makes it easy to present your data using interactive dashboards and customisable reports. This ensures clear insights and smart decisions.