Google Marketing Platform

Integrate your marketing tools

Google Marketing Platform (GMP) is an advertising and analysis platform that focuses on increasing usability. It helps marketers optimise their marketing activities and results. It's all you need for end-to-end control of your marketing.


Why Google Marketing Platform?

Google Marketing Platform offers you, as a marketeer, many tools to obtain data about your visitors and customers in order to better understand their behaviour. This enables you to make efficient decisions and take effective actions. The integrations in Google Marketing Platform enable you to have your data available everywhere and to centrally manage and optimise marketing activities.

Discover the benefits of Google Marketing Platform

Central management

Google Marketing Platform is a unified solution for cross-channel marketing. The Marketing Platform Home integration allows you to view and manage all the products you have access to.

Analysis and testing

Analyse or even test your websites and apps.

Integrated workflow

In the GMP Integration Centre, you can manage product links and discover potential integrations that will help you get more value out of GMP.

Smooth collaboration

GMP offers marketing teams a smoother collaboration and helps them to co-manage the entire customer journey.

Time saving

The tools are easy to use for small and large companies. With these free tools, you can get more out of your marketing activities and get better results.

External integrations

GMP enables many external integrations. For example, a link with SalesForce brings online and offline customer data together. This ensures strong, customer-focused and data-driven experiences. A link with the query service Google BigQuery makes the interactive analyses faster and more cost efficient.

Learn more about online advertising with Search Ads 360

Are you looking for additional information about the integration of Search Ads 360 with the Google Marketing platform? Download our white paper and discover how you can improve your online advertising.

Download the white paper

Why Intracto?

Intracto is a Google Marketing Platform partner. Our experts possess several certificates of GMP products, so we know exactly which components can add value to your business.

Intracto's Google Marketing Platform expertise

  • Analytics
  • Data Studio
  • Optimize
  • Tag Manager

Our Google Marketing Platform services

Google Analytics

Google Analytics offers both web and app analysis. We analyse the data and provide customer insights, enabling you to create a custom user experience.

Discover more about Google Analytics

Google Tag Manager

Google Tag Manager provides reliable and integrated management of all your tags without having to edit the code. We use it to measure visitor behaviour and provide insights into conversions and statistics.

Google Data Studio

Google Data Studio makes it easy to present your data using interactive dashboards and customisable reports. This ensures clear insights and smart decisions.

More about Google Data Studio

Google Optimize

With Google Optimize, you can easily test your website cost-free to improve it, for both your customers and your business.

We help you build custom versions of your websites and apps based on your target groups to personalise the user experience.

Tailored in-depth partnerships

Companies with a well thought-out vision for the future are increasingly asking us for flexible forms of collaboration, with a focus on the long term. This aligns perfectly with how we prefer to work: not for _our customers, but _with our customers.

We rarely think in terms of projects, but always look for in-depth partnerships, where our experts form the missing pieces of the puzzle in your organisation. Together, we examine how their knowledge benefit your company the most: working from our campuses, as an extension of your team at your office, or a balanced combination of both.

These clients chose Intracto as their Google Marketing Platform partner

Book a demo

Curious about how Google Marketing Platform can add value to your business? Fill in the form and our experts will contact you as soon as possible to schedule a meeting.