Substantial decisions with data and insights | Intracto

Substantial decisions with data and insights

Everything is measurable in a digital world. Collecting, analyzing and drawing conclusions based on insights is invaluable. We collect data both online and offline and translate market research and data analysis into concrete insights and clear recommendations.

Make a difference with data analytics

Insightful data streams help to make informed decisions and optimize the marketing mix. Data analysis will only become more important to make a difference:

  • Data mining still has a lot of growth margin, so insightful data will play an increasingly important role in achieving business objectives.
  • Aggregate different data sources into 1 single version of truth (data warehouse) and build up reporting and intelligence to predict user behavior and trends.
  • A measurement plan and implementation workflow are crucial parts of a data strategy because they have a major influence on the quality of the data and therefore on the quality of the decisions made on the basis of that data.
  • Market research creates the necessary context to get the right insights from data.
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We only count on the best analytics tools for the right insights to take informed decisions.

KPIs and budget allocation

We capture data and prepare KPIs to measure success. Based on the interpretation of the data, we ensure the most efficient budget distribution, which is continuously adjusted.

User tracking

We measure user behavior to collect useful information about how someone uses a digital platform. We continue to build on this to optimize user experience and user flow.

Dashboards & reporting

A crystal clear overview of all data immediately shows where improvements are possible or where adjustments need to be made.

Google Certified

Our experts are Google Data Studio certified, the quality label par excellence. With Data Studio, they visualize in an intuitive way all the data that flows in through different channels in one clear dashboard.

Supermetrics

We also have extensive experience with Supermetrics, one of the best add-ons for Google Data Studio to translate collected data into clear reports.

Research & insights

Based on online user research and A / B testing, we take on the role of the user. We discover what works and what doesn't, and use this data to make decisions.

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Learn from your own data? We set up the correct tracking and ensure clear results.

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