AI-driven marketing automation

Acoustic (formerly IBM's Watson Campaign Automation) is a marketing platform that is extremely suitable for automating marketing processes across different channels such as mail, web, mobile push, SMS, social media and offline. In combination with the extensive data insights, Acoustic is an excellent tool to build effective campaigns.


Why Acoustic?

Acoustic is suitable for marketing automation in both B2B and B2C. The extensive scoring capabilities provide marketers in B2B companies with the tools to qualify and win leads. In B2C, Acoustic helps to approach consumers in a personalised way through the channels they target.

The benefits of Acoustic

Acoustic Campaign

With Campaign (formerly Watson Campaign Automation), you have a digital marketing platform that allows you to personalise both B2B and B2C customers across multiple channels. Use profile and behavioural data to get your message across consistently and in a targeted way.

Acoustic Experience Analytics

Experience Analytics (formerly Tealeaf) supports you in understanding the behaviour of the visitors on your website. With the help of the AI, you can analyse how and why a unique visitor moves through your site.

Acoustic Personalization

Personalisation offers extensive possibilities to personalise your websites, landing pages and mobile site and serve specific content to the right visitor at the right time. Combine with Campaign and guarantee a consistent experience for your contacts across all platforms.

Acoustic Analytics

With journey analytics, stage buyer engagement and struggle detection, the AI analytics functionalities give you the opportunity to focus on your marketing processes where necessary so you can gain market share and exceed your targets.

Acoustic Distributed marketing

Do you work with dealers or local branches where marketers have less experience in setting up successful marketing campaigns within your corporate identity? With Distributed Marketing you guarantee that these users communicate in a consistent way by means of templates and follow-up reports.

Why Intracto?

Our unique combination of experienced data modellers and certified marketing automation specialists guarantees a successful roll-out and acceptance of Acoustic as a digital marketing platform.

Tailored in-depth partnerships

Companies with a well thought-out vision for the future are increasingly asking us for flexible forms of collaboration, with a focus on the long term. This aligns perfectly with how we prefer to work: not for _our customers, but _with our customers.

We rarely think in terms of projects, but always look for in-depth partnerships, where our experts form the missing pieces of the puzzle in your organisation. Together, we examine how their knowledge benefit your company the most: working from our campuses, as an extension of your team at your office, or a balanced combination of both.

Our Acoustic services

Business consultancy

Our business consultants will help you define your marketing automation strategy and how to turn it into successful customer journeys.


Our certified Acoustic specialists will assist you in designing your data model, building your templates and setting up complicated journeys.

Campaign development

Intracto can assist you with the daily use of Acoustic both structurally or during periods of great bustle.

Schedule a demo now

We are happy to show you how Acoustic works and what distinguishes this tool from the rest. Feel free to fill in the form and schedule a demo with our specialists.