With Campaign (formerly Watson Campaign Automation), you have a digital marketing platform that allows you to personalise both B2B and B2C customers across multiple channels. Use profile and behavioural data to get your message across consistently and in a targeted way.
Acoustic Experience Analytics
Experience Analytics (formerly Tealeaf) supports you in understanding the behaviour of the visitors on your website. With the help of the AI, you can analyse how and why a unique visitor moves through your site.
Personalisation offers extensive possibilities to personalise your websites, landing pages and mobile site and serve specific content to the right visitor at the right time. Combine with Campaign and guarantee a consistent experience for your contacts across all platforms.
With journey analytics, stage buyer engagement and struggle detection, the AI analytics functionalities give you the opportunity to focus on your marketing processes where necessary so you can gain market share and exceed your targets.
Acoustic Distributed marketing
Do you work with dealers or local branches where marketers have less experience in setting up successful marketing campaigns within your corporate identity? With Distributed Marketing you guarantee that these users communicate in a consistent way by means of templates and follow-up reports.