Our expertise in the always-evolving life science industry
If your business is situated in a heavily regulated space, you need more than a traditional marketing agency. You need a team that can align the needs from sales with the goals from marketing. You need an agency that has a strong technical backbone to provide systems and solutions which support clients with complex organisational structures.
Intracto is proud to work with several high end clients in the life sciences industry.
The life science industry is facing a lot of challenges nowadays: regulatory hurdles, decreased face-to-face time with HCPs, the need for more online presence, increased competition... The industry has embraced the importance of a strong digital ecosystem in this business.
Its goal is to create an infrastructure that supports the marketing department and allows the sales reps to build an effective relationship with their HCPs. Therefore, Intracto partners with industry leading platforms such as Oracle, Adobe, Salesforce, Veeva, Marketo, Selligent …
Intracto’s role in the life science industry
Intracto believes in the power of marketing automation and multichannel marketing to allow pharmaceutical, medical devices, biotechnology … to serve our clients in the most optimal way. Intracto’s experts form a team with your sales reps, marketing team, brand managers and C-level experts to accelerate your growth.
Enhance digital transformation, multi- and omnichannel effectiveness, technology processes and data strategies.
We implement world class tools and make them an essential part of your strategy.
We design a custom-tailored customer journey and set up automations for a perfect campaign.
A deep dive in acquired data provides us with valuable insights to show immediate ROI.
New processes and tools have an impact on people. Intracto has expertise in change management to bring a client to the top of their game.
Every client deserves the best. Therefore, we create teams who manage your account and align your wishes and needs with your strategy.
Want to see one of our platforms in action?
Our experts are happy to show you the endless possibilities for your marketing and sales team.
4 specialty services to support our life science clients
Intracto has years of experience in translating strategies into actionable roadmaps, facing extra challenges like regulations, patient-doctor confidentiality, high costs from years of product R&D … Our advice helps you make sure your marketing and sales teams are fully equipped to support your strategy.
As long-term partners with industry leading tools like Adobe Campaign, Oracle Eloqua, Veeva, Salesforce, Selligent … we know the ins and outs to make them work for you. Tools are a means to an end and should support both marketing and sales.
Data forms a solid base for your future marketing and sales decisions. We help you connect the right data points to gain in-depth insights and create a 360° view on your customer, to design successful data-driven customer experiences.
Design & development
In a competitive industry, tools and communication assets make you stand out. Our UX/UI team translates your message into compelling communication, giving you a head start on your competitors.
A selection of what we can offer the life science industry
Besides a strong focus on custom advice and support for our life science clients, we excel in the following marketing actions.
“Consumers want companies to listen to what they want and companies need to learn to listen.”
At Intracto, we help you listen to the needs of your targeted audience within your respective industry.
In multichannel marketing, every channel has a strategy. Assuming there is a different target group in each one of them, the message is adjusted per channel. This can be online (Facebook, Instagram, website, e-mail ...) or offline (store, billboard ...).
Even though the same goal has to be achieved through all of them there is a different approach to the customers in every channel. Together with the client, we design a channel that fits your company and the needs of the life science industry.
Once your organisation has multichannel marketing intrinsically embedded into its vision and strategy, you will soon come to realise the benefits of owning a marketing automation platform. After all, you need a solid instrument to effectively execute your multichannel ambitions and deliver increased ROI at the same time.
Marketing automation software has steadily become one of the key components of any contemporary enterprise software toolset, as its advantageous functionalities automate processes, orchestrate campaigns with personalised messages across various channels and equip marketeers with insights to make data-driven decisions.
We partner up with the industry leading MA-tools like Eloqua, Adobe Campaign, Salesforce Marketing Cloud, Selligent …
Customer journey design
A customer journey can be defined as the path followed by clients through the stages of their relationship with a company. It includes all the interactions between the customer and a brand over a variety of channels: from an awareness post on social media, over a blogpost on a brand’s website, to the “thank you for your purchase” email after a transaction.
It is clear that a customer journey includes every touchpoint across every department of a company, while it also makes up the overall customer experience one has with a brand. As customers often take a back-and-forth, multi-channel journey, the customer journey can no longer be represented in a linear journey from A to B.
Intracto is a certified Salesforce and Veeva partner, putting us in the perfect spot to choose, implement and configure the right Customer Relationship Management (CRM) tool for your business.
We are also keen on integrating it with your (future) marketing automation platform. At all times, user friendliness, maximum interoperability and seamless connectivity of data are key elements in our processes.
Intracto is your partner to plan and execute full closed loop marketing programs, from account profiles and influence networks to sales reporting and engagement history across channels. Essential in CLM is to integrate the sales teams and to combine the sales data with the marketing data. That way, the insights are leveraged and marketing is brought to a whole new level.
We especially like to integrate e-detail aids into the mix here, as they prove a great tool to intertwine sales and marketing efforts, as well as provide great means for additional data collection. As a preferred Veeva partner, we have the power and knowledge to execute on this, flawlessly.
Digital touchpoints & assets
We create top-notch deliverables across all digital platforms
Our thorough understanding of both the art of design and the technical knowledge of various Marketing Automation platforms results in extraordinary expertise. Whether you’re currently using Eloqua, Adobe Campaign, Salesforce Marketing Cloud or any other campaign orchestration tool, Intracto delivers state-of-the-art deliverables that enhance the impact of your operations.
Ranging from (Veeva) email templates, landing pages and forms up to dynamic banner ads, we’ll guarantee optimal deliverability amidst marvellous design and technical ingenuity.
We set up a customised ticketing service for your deliverables
Whether you need deliverables on either a project-related basis or a continuous basis, Intracto’s got you covered.
We have rolled oud a ticketing service which vastly facilitates requesting, quality control and delivery of your requested assets. This immediately results in decreased lead times amidst higher efficient workings.
We define and implement your perfect customer experience
All your campaigns should initiate by a process called ‘customer journey-thinking’. That’s where the different customer journeys are defined and mapped to their key messages, timings, channels and assets.
Whether you’re working with Salesforce Marketing Cloud, Adobe Campaign, Eloqua or any other marketing automation tool, Intracto can devise an optimal customer experience for your campaigns and practically implement them in the platform of your choice.
We organise training sessions and workshops
Ranging from tutorials, live webinars and dynamic classroom sessions, we organise a great deal of both virtual and real-life training sessions, catered to your requirements. In this day and age, your organisation needs to adopt a customer experience mindset.
For those who want the basics, we can offer you workshops on the fundamentals of customer journey-thinking. We can also help you with advanced customer journey-thinking, thereby pushing the strategic boundaries of your platform and people.
Certified partnerships with leading systems
Our multi-platform expertise on the leading CRM systems demonstrates our flexibility and customer centricity. We can proudly announce that we're a certified partner of several CRM systems, such as Salesforce, Veeva and IMS.
Given its vast expertise in the digital sphere of the broader life sciences industry, Intracto has identified 5 critical - but all too common - pitfalls that prevent your company from using digital marketing as a true business accelerator.
Not too long ago, the digital sphere of social media was pretty scary territory for the highly-regulated pharmaceutical industry. In fact, engaging with consumers and interacting with stakeholders in general was met with a lot of hesitation. No wonder social media are really pushing the pharma marketers out of their comfort zone!
In this crowded and competitive environment amidst reduced budgets, pharmaceutical and life sciences companies must resort to new strategies to significantly improve the efficiency of their direct-to-physician marketing initiatives. As such, e-detailing came fully into effect.
Intracto was approached by a multinational pharmaceutical enterprise and was asked to provide a data-driven and heavily automated solution to communicate in a structured way with different healthcare professionals, taking into account current digital infrastructure.
A multinational pharmaceutical enterprise contacted Intracto in order to develop a structured informational platform where the healthcare specialists can access all relevant information about their specific field of expertise.