For this webinar we use Zoom.
Tuesday 16 march at 9h30.
The webinar is free of charge.
Covid-19 had a major impact on the behaviour of consumers towards online interactions with B2C companies. But how do you approach those consumers in a consistent way without overburdening your marketing department?
Enter the automation part of marketing automation. Learn how to communicate consistently with consumers, improve the Customer Lifetime Value of your customers and reduce churn with modern marketing automation techniques.
About the webinar
The webinar will focus on following subjects
- Marketing automation, more than implementing software
- The consumer decision making process
- Keeping the customer, ways to re-engage
- Segmenting and personalising
- Marketing automation platform, a short overview
About the speaker
Johan Van den Hende
With 20 years of experience in CRM and Marketing Automation, Johan Van den Hende is uniquely placed to guide and assist B2C and B2B companies in their quest for superior customer interactions using marketing automation software and techniques. As a Digital Strategist with Intracto after successfully establishing his own company - now part of Intracto - he is currently involved in evangelising companies on the many benefits of automating marketing processes and the growth opportunities this automation project offer.