For this webinar we use Zoom.
Tuesday 23 march
The webinar is free of charge.
The implementation of a Marketing Automation platform is ongoing in most - if not all - Enterprise B2B companies. But, how to you maximise the returns of the implementation and how do you guarantee that the implemented automated processes bring you more turnover and profit? We will cover the different options and possibilities of Marketing Automation and position it as the perfect tool as it can help you to tackle the challenges of the 21st century.
About the webinar
The webinar will focus on following subjects
- Marketing Automation, a part of your complete Sales & Marketing technology landscape
- Data, segmentation and personas
- Lead Scoring, know your prospect
- From MQL to SQL, and what about Account Based Marketing?
- How am I doing: the importance of reporting and KPI’s
About the speaker
Johan Van den Hende
With 20 years of experience in CRM and Marketing Automation, Johan Van den Hende is uniquely placed to guide and assist B2C and B2B companies in their quest for superior customer interactions using Marketing Automation software and techniques. Employed as a Digital Strategist with Intracto after successfully establishing his own company - now a part of Intracto, he is currently involved in evangelising companies on the many benefits of automating marketing processes and the growth opportunities this automation project offer.