Content. Not the king, but the jack of hearts
Date: 15 May 2020
Location: Extern
Target audience
Marketeers, Strategists, Creatives.
When
This webinar takes place on Friday 15 May at 13h.
Pricing
The webinar is free of charge.
Provide real content
As Howard Gossage so aptly put it, "People don't read ads. They read what interests them and sometimes that's an ad." In the midst of the Corona Virus crisis, brands understand that they need to connect emotionally to their audience. But how do you add value to advertising messages to ensure a wider buy-in? With content. Real content.
Who is the webinar for?
Marketing Managers, Strategists, Creatives and even journalists who want to unleash the power of content.
The Host
Laurent Righetti, Creative Director at Be Connect
After working in creative agencies as a content guy for almost 10 years, Laurent Righetti has decided to become a creative in a content agency.
Register for the webinar