Clear communication is exactly what your customers need when circumstances are constantly changing. This checklist gives you an overview of how you can keep both your customers and your employees informed at all times and meanwhile keep your business running as smoothly as possible.
Companies that are already advanced in their digitization are in a stronger position when it comes to limiting revenue loss in uncertain times, such as the corona crisis. In terms of e-commerce, marketing and sales, as well as in terms of internal processes, they can switch quickly when circumstances require.
But the key to a smoothly running business in changing times also lies in clear communication. Make it easy for your customers to stay informed of what's changing for them in their interactions with your brand and remove as many barriers as possible.
Our checklist helps you identify gaps in your communications, from basic communications such as opening hours and alternatives to physical appointments to adjusting your ads and responding to trends in your customers' changing search behavior.