Content bridges the gap between brand and customer | Intracto

Content bridges the gap between brand and customer

Clear, inspiring, converting: content is the bridge between the brand and the target group. From web texts to videos, posts on social media and gated content such as white papers and webinars: content determines the brand identity. Our multilingual content team provides advice, planning and implementation of all content, digital or not.

Content convinces

Valuable content makes users choose brands - or not. Whether it is about the texts on the website, the latest social media post or a monthly newsletter: content largely determines the brand identity:

  • A good content strategy provides hub, help and re-content based on the customer journey.
  • A clear tone-of-voice that is extended to all content, from text to video is important.
  • The main purpose of content is to help the user. Pure self-promotion is always punished.

Score in search engines

SEO (search engine optimization) is making content search engine friendly, so that it comes top in the search results. We provide SEO in terms of both content and technology and are happy to propose a SEA strategy to further increase the reach.

Social media

Social media is a communication channel not to be underestimated, even for B2B. To promote content, but also as a distribution channel. Our experts follow the evolutions closely so that we can make optimum use of all the possibilities of each channel.

Gated content

Gated content is content for which users must enter some information in exchange, such as white papers, infographics or exclusive events. We help create valuable content that yields useful data, and then to measure the marketing efforts of a turbo with marketing automation.

Voice-SEO

The number of spoken searches is increasing along with the popularity of devices such as Google Home and Apple HomePod. We optimize content so that it is also at the top of results with voice searches.

Forward-looking content planning

Content is part of a sophisticated strategy, with well-considered planning. Only in this way can a brand respond to the needs of the target group at the right time. Our strategists test the brand vision against the eyes of the target group.

Strategically and executive strong

Our substantive knowledge of the platforms provides solid strategies, but we also have all the executive expertise in-house to put the word to the word. From powerful copywriting to image layout to video and animation: we can also implement any idea.

IM-team 's-Hertogenbosch

Let's meet

Make a difference with powerful content? Come visit our experts.

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