This is how you build a solid employer brand

While your product or service brand focuses on your customers and your corporate brand keeps all external stakeholders in mind, your employer brand focuses on your employees of today, tomorrow and yesterday. Read how to build your employer brand.

Employer branding done right

Build your employer brand from the inside out. It's the foundation for both your recruitment communication and internal communication and serves as an excellent starting point for drawing up your CSR policy. 

  • How do you tackle employer branding campaigns from scratch to the concept phase? What's your story? Which assets will you exploit? And through which channels will all of that happen?
  • An employer brand is not some ready-made outfit you quickly put on. It's a carefully crafted, tailor-made suit that fits no one but your company. How do you find your organisation's unique DNA?
  • How do you involve your employees in this search and turn them into loyal ambassadors of your organisation?
  • A successful employer brand starts with a flawless Employer Value Proposition (EVP): what values do you stand for as an employer and what are your strengths on the job market?
  • When your employer brand is not in line with your actual corporate culture, you will always be exposed. Culture eats strategy for breakfast.
  • A solid employer brand makes for lower staff turnover and recruitment costs, fewer mismatches, more productive employees, more inflow of interesting candidates and, in time, stronger commercial brands.

Recruitment communication

The War for Talent isn't new, but the battlefield and weapons changed dramatically. Because today's recruits are different. What do Generation Y and Generation Z value most when choosing an employer? And through which channels do you reach them best? 

Internal communication

Intracto keeps track of your corporate culture and converts it into clear, recognisable internal communication that unites and inspires.


Sustainable development and Corporate Social Responsibility (CSR) give your company a social commitment. Purpose marketing provides an emotional added value that is essential in today's market. Intracto converts your CSR efforts into a strong and substantive story for all stakeholders. This approach showcases what your company stands for economically, ecologically and socially.

Corporate Branding

Communicating about your company is much more than just advertising and publishing. It's building and maintaining a close relationship with all your stakeholders. By saying what you do and doing what you say. Because you don't get a strong reputation just like that. You build it from the ground up, with the help of Intracto's expertise.

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Brands influence people in their choices. Branding gives a brand an identity, both emotionally and rationally. Count on our experience to (re)launch or position brands.

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Campaigns are the perfect way to showcase your products, services or events. We launch successful campaign ideas, take care of the communication and measure the impact.

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Tailored in-depth partnerships

Companies with a well thought-out vision for the future are increasingly asking us for flexible forms of collaboration, with a focus on the long term. This aligns perfectly with how we prefer to work: not for _our customers, but _with our customers.

We rarely think in terms of projects, but always look for in-depth partnerships, where our experts form the missing pieces of the puzzle in your organisation. Together, we examine how their knowledge benefit your company the most: working from our campuses, as an extension of your team at your office, or a balanced combination of both.

Looking to build a strong employer brand?

We'd be happy to help you realise your plans. Use this form to let us know what challenges you are facing and our experts will contact you quickly. Do you prefer to contact an Intracto campus near you by phone? You'll find all the details on our contact page.