Opel: content and video

Opel Belgium asked Snackbytes, recently part of Intracto, 'how can we keep informing buyers in a relevant way after buying their new Opel'. They came up with content topics based on the last phase in the customer journey: the use & loyalty phase. They then developed this into 'snackable' content videos and blogs. The preferred channel was digital. That's why the newsletter and Facebook were actively put to use. Are you curious about the productions' selection?

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