The platform Mijndeur.nl from Berkvens allows buyers of new homes to easily put together door sets for their new home. Thanks to a unique door configurator, directly linked to the Berkvens production systems, this is extremely user-friendly. This guides buyers around their new home and allows them to see all the possible choices in attractive, realtime generated (CGI) images.
We developed a custom platform that enables Berkvens to transform doors from a low-interest product into a key feature of the new house. The door, the door knob and the door frame all have to be customisable.
The Award winning piece of work
The quality of the configuration preview had to trigger buyers into upgrading their standard doors to doors with added value. Why? Traditionally, doors are one of the lowest costs of a new house, even though there are on average at least 8 doors in every newly built house. Which, according to Berkvens, is why doors add real character to newly built houses.
Three target groups determine how the 'Mijn Deur' platform should function. Firstly, of course, the buyer of a new home; secondly, the contractor/project developer and, finally, Berkvens itself. All these groups have their own online environment communicating with each other through technical facilities.
Berkvens sets up an environment for each new-build project with a selection of products, options, prices and technical possibilities. The contractor can adjust this setup as he wishes with suitable options for each target group. Home buyers receive a personal URL where they can compile and order door sets. The contractor can follow their progress online and offer help where necessary.
Home buyers have a view of all options/potentials/price per door and per room in 3D (generated in real time). They can also display the doors they have configured in a specific environment to get a better idea of the final result. On the overview page, they can see all configured doors, with their total price.
Conversion increase of +100%. When someone chooses to upgrade from a standard door, what determines the success of a project for Berkvens is conversion. Whereas previously around 40% upgraded, during the pilot project a conversion rate of 81% was measured. An increase of 100%!
More than 16 of the largest contractors in the housing sector are now affiliated, and we now have 27 projects running, covering almost 1,000 homes. By June this year, 60 newbuild projects will be connected to the Mijndeur.nl platform.
From complex, extensive product data to a user-friendly and fast selection interface. Berkvens offers over 1,000,000 combinations of doors, frames and handles. If some choices concerning the product range are predetermined for each project, the greater part of these choices are made during configuration (real-time).
This is now a smooth selection process, with Mijndeur.nl helping users and ensuring that the door model always matches the frame according to the first-time-right principle.
- From a lot of personal support to a growing digital self-service. Contractors and home buyers are more in control. Mutual dependencies on set-ups and stipulations on price, range, technical possibilities are checked continuously 'under water' and weighed against each other. This allows consultants to add value instead of solving problems.
- From mass production to custom production. Mijndeur.nl ensures that end users can design doors completely individually. We also generate flawless compositions that can immediately be put into production.
Want to know more about this case?
Are you interested in learning more about this case? Or are you curious about the possibilities for your organisation? Please contact us. We would love to brainstorm with you!