Michelin: European marketing strategy
Michelin is helping its distributors and partners in Europe to grow by improving their online visibility and presence. By combining essential services into one marketing toolbox, dealers get fast and cost-effective access to digital marketing services.
Michelin was founded in 1889 as a family business. Nowadays, the company runs 72 production plants in 19 countries, employs around 109,000 people and undertakes marketing activities in more than 170 countries.
From physical to digital
For years Michelin has been carrying out physical audits on its dealer network, but it saw the need to tackle digital ones. That is why Intracto developed for them a standardised web audit and growth trajectory for their online presence.
Content marketing was also part of the package. We made it as easy as possible for dealers, which increased the adoption rate, whilst the overarching approach ensured that the communication was better aligned with Michelin's brand values.
Building on online success
Michelin offers its distributors a package of smart tools and training, tailored to the target audience, and complemented with dashboards and reports.
Want a demo?
Have our cases inspired you and would you like to find out how our expertise can contribute to your business?
We like to listen and talk. We can do that at your office or one of our campuses.