KwadrO: omnichannel strategy and development
The windows and doors manufacturer KwadrO is proud of the added value that the personal advice of their experts offers to customers. We helped them in guiding people through the showroom via their website. Go to the website →
About KwadrO
KwadrO is one of the market leaders in the windows and doors market. They have 20 branches in Flanders and are proud of the quality of their products, which are always tailored to your needs and budget.
From website to showroom
In terms of strategy, the focus of the website lied in the consideration and research phases of the customer journey. Visitors had to be persuaded to visit a showroom or make an appointment for advice because the conversion rate is much higher when customers come by in person. Lead nurturing, providing visitors with the right information at the right time, was therefore crucial in this project. The website had to inspire people.
Strengthening the brand identity
During the entire process, the communication objectives of KwadrO were also decisive. The new website had to strengthen the brand identity, underline the local character and be suitable for content marketing. These requirements were clearly expressed in the design and structure of the website.
Personalised dealer pages
Each branch has its own dealer page within the website. This does not only show local dealers with their contact details, but also allows dealerships to highlight their own news and projects. A nice integration of Google Maps shows the locations, and visitors can quickly find the nearest showroom based on their postcode or city.
Intracto: the perfect partner
KwadrO had the same positive feeling about our cooperation as we did. There is no doubt about that when you read the e-mail they sent us after the delivery:
A happy customer
"From the first meeting on, we had the feeling that Intracto was the best choice for our new website. Each step in the process was supported by the right team of professionals. Nothing was left to chance. Most of our questions were answered even before we could ask them. Stunning! The result: a contemporary and perfectly functioning website. Last but not least: at the end of the ride both deadline and budget were respected. Top team!"
The result: a contemporary and perfectly functioning site. And last but not least: at the end of the ride, both deadline and budget were respected. Top team!
- KwadrO
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