After an intensive rebranding project, our Dutch and Belgian teams worked together to take the new Blueriq brand digitally to a new level. Fully Agile/Scrum with the client literally next door, as we are co-residents of the Gruyter Factory in Den Bosch (NL). The ideal way to properly experience the new brand story. And it is now time for the rest of the Netherlands.
The complexity of Blueriq's sector-oriented approach in combination with their Dynamic Case Management solutions is hardly explainable without experts at the table. Together with the client, we managed to identify the core of their added value and to communicate this in understandable and bite-sized chunks on their website. In the end, it became a compelling story with a striking dynamic corporate identity.
After an extensive session on sitemap and flow, it was clear how the web concept had to be structured. Wireframing was the first real test for the new Blueriq. Which markets did we identify and how did we describe our propositions?
Visitors were slowly drawn into the content of the site. This allowed them to either quickly check whether they were in the right place or choose to dive deeper and deeper into the complex world of Dynamic Case Management. For design, the challenge lied in simplicity. We decided to make a content story that would be light-hearted and fresh. The new corporate identity gratefully helped to achieve this.
The new brand was created by Everest (the consultants) and Blueriq (the smart tool). Together they now form Blueriq. The internal transition formed the basis for a new brand where people, technology and their unique approach were key.
Blueriq's software solutions made personal and efficient service provision possible. In finance and public services but also towards partners. We developed the brand story, the market propositions and a complete new corporate identity.
Blueriq promises customised services. So it made sense that they wanted to work with marketing automation. In 4 sprints we worked towards a customised end product. They are now working with the Episerver Digital Experience Cloud platform, which we developed entirely in-house.
In addition to the design of e-mails, video, banners and many other marketing communications, we developed together a well thought-out digital marketing plan. We monitor and optimise the site, SEO, SEA and other campaigns on the basis of a monthly fee.
A powerful platform
Blueriq.com is built in an Episerver Cloud solution. The only .NET platform that combines a user friendly CMS with a powerful e-commerce solution. It enables you as a marketer to offer visitors to your site a personalized (shopping) experience and to quickly respond to changing customer needs.
As the only .NET provider in the high-end segment, Gartner gives Episerver a nice spot in their Leaders quadrant. (“Magic Quadrant for Web Content Management” and the “Magic Quadrant for Digital Commerce”). Episerver also emerged as the top-rated .NET Azure provider in this report. We have been an official Episerver implementation partner since 2013.
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