Gas goes green
In a world where sustainable use of our energy is no luxury but a necessity, Primagaz is fully committed to a greener production process. As an exclusive supplier of biopropane, Primagaz gives its customers a unique opportunity to do their bit. Intracto was commissioned to put biopropane in the spotlight.
Biopropane is essentially the same product as propane, but it is made of 100% sustainable raw materials. As a result, up to 80% less CO₂ is emitted during its production process. A substantial reduction, not requiring any investment on the part of the consumer.
Moreover, no modifications to the existing gas installation are needed and biopropane performs just as well as ordinary propane gas.
Biopropane as a sustainable alternative
Intracto was commissioned to raise consumer awareness on the existence and benefits of biopropane. We were allowed to take care of communication in its broadest sense: visually, content-wise and strategically.
The focus would be on biopropane’s strength as a sustainable alternative, both for consumers and organisations. Primagaz wanted to offer real alternatives for polluting or less sustainable energy.
Strong communication strategy, both visually and content-wise
Our digital strategists, art directors, and CSR experts jointly drew up a complete communication strategy, incorporating various channels into the concept.
Whether it’s the online campaigns, the website, events and trade fairs, or dealer communication: our creative studio and content team deliver a strong, clear message tailored to each target group, visually as well as content-wise. And all this both in Dutch and French.
Strong online presence
Of course, the campaign also has a strong online component. Landing pages for individuals and organisations provided lead generation, while static and animated advertisements created awareness through various platforms.
Biopropane as the perfect energy source for festivals
Since propane gas is suitable for both private use and heavier industrial applications, we also developed a specific B2B hatch for the campaign. Here we opted, among other things, for video testimonials.
Single video
Trade shows and events
On top of all the necessary promotional material, we also worked on Primagaz’s presence at trade fairs and events. By designing and creating the thematic exhibition stand, among other things.
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