Aan Tafel: delicious food in 3 clicks
Ordering your food in just a few clicks. Healthcare professionals at small-scale residential groups can now easily do so with the new ordering platform of Aan Tafel. Putting something new and sustainable on the table every day is a challenge for many care providers. With this new application, they can easily make selections based on dietary requirements and budget.
Extensive e-commerce platform
Aan tafel is a complete e-commerce platform for care institutions of small-scale housing projects, where groceries and complete meals can be ordered. Thanks to the user-friendliness of the platform and the ability to order meals with just a few clicks, care professionals are relieved in their job.
The platform also provides inspiration by offering recipes and meals, so that the care professional can save time and be inspired to cook different meals. By creating and loading relevant content on various online channels, care professionals are inspired with examples that can make their daily work a little easier.
A smart interface
In addition to the e-commerce platform, we developed a broker, which contains all the information needed to build further marketing and sales activities. This includes product information, customer information and order information. The broker creates an interface between Sligro's AS400 and our back-end.
We have developed this in-house and made it accessible at the front end via the e-commerce platform. For example, dietary requirements, allergen information, recipe information and more specific details relevant for those ordering from Aan Tafel.
Users used to easily spend 25 minutes on the order process, but with the new application this time is reduced to 7 to 9 minutes.
Dennis Albinus, programme manager of Aan Tafel, explains that ordering has not only become easier, but also more fun: "The ordering process is completely geared towards the wishes of the healthcare professional. You can easily find products, for example, by using new search filters. The system also 'remembers' your previous orders, so that you can find the right products and meals even faster. And there are many other new and improved features.
Single video
The most beautiful time of the day
Aan Tafel is part of Van Hoeckel and falls under the Sligro Food Group. It is a total concept for small-scale residential environments, where care professionals can put a good, responsible and tasty meal on the table in no time at all.
In addition, Aan Tafel offers inspiration, for example in the form of recipes, but also through training courses (in the ZiN Inspiratielab). They help care professionals in all aspects to achieve their common mission: to make mealtimes the best moments of the day.
A unique cooperation
Working with Van Hoeckel was unique. We did everything according to the SCRUM methodology and were a close-knit team. We worked on the functionalities of the order environment together here at the office every week. This flexibility ensured rapid progress in further developments. Together with the people at Sligro, we made the right connections and ensured a successful outcome.
Data-driven marketing
The Aan Tafel order application is easily linked to external tools and systems. Selligent can be integrated to improve conversion optimization. Being able to perform data-driven marketing is an important requirement.
Imagine sending personalised offers and personalising the ordering environment. Everything is thought to make the ordering environment as easy as possible for the healthcare professional who has to put healthy meals on the table every day.
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