Discover the latest developments in the digital world

Buyer personas are profiles based on analytics of common behaviour, thinking, interactions, paths and characteristics of your customers. They are not a representation of your target group or ideal customer!

The brief answer: e-mail marketing is a part of marketing automation.

Marketing automation tools can do everything e-mail marketing tools can do but have extra features. Marketing automation practices are quite different from e-mail marketing practices though.

Do you run any brick-and-mortar stores? With actual shopping windows and shelves with tangible products? No better way to lure customers to your high street shop than to engage them in online dialogue. What will keep them from browsing at your place and buying online somewhere else? We would like to bust a few myths.

Since the new GDPR legislation took effect on May 25, all individual data is much more protected than before. Companies from now on will need your permission to collect, store, process and transfer your data.

Selligent has been a leading marketing automation tool provider for years. The new owners and totally reshaped management have now put the bar very high by introducing the brand new Selligent Marketing Cloud Platform in an attempt to reshape the marketing automation landscape.

A user-friendly but solid extra layer of security to protect our business-critical tools: that's the challenge we took upon ourselves. Here's how we did it.

Mastering responsive font sizes for websites has never been easy. There was no automated way to control all your font sizes for all possible screen widths. That has now changed.

On the 15th and 16th of februari the good people of Amsterdam decided that Valentine's day alone wasn't enough to spread all the love and they decided to organise the Frontend Developer Love Conference. 

Marketing automation is like that proverbial big elephant in the room. You cannot longer ignore it. It’s here to stay and the business world cannot afford to not pay attention to it.

Research, estimations and extrapolations predict that, on a global level, about €26 billion will be spend on marketing automation (and correlated services) in 2018. That’s an astonishing number, and set only to increase in the years to come.

You guessed it, that’ a pretty big elephant.

Starting off with quite a rough but thought-provoking estimation, about 80% of commercial entities invested in sales and marketing automation in the past years. Let that sink in.. EIGHTY PERCENT!

Adagio is going to help you to make the most of your email marketing campaign for your business. As follows, we’ll list several recommendations to amplify the success potential. We’ll not dive too deep into each recommendation, as to maintain a structured list. Nevertheless, if you’d like to hear more about one or two particular topics mentioned in the underneath list, feel free to visit our web page where you can download any white paper of your choice or get in touch with one of our Adagio professionals.

Marketing automation has undoubtedly turned established digital marketing practices upside down. Marketing automation makes marketing processes more efficient, productive, streamlined, data-driven and, as such, more successful.

You can definitely consider us to be ‘Oracle Eloqua heavy-users’. As such, we like to give you a heads-up about a new functionality that is now featured in Oracle Eloqua.

Strategy and design are more entwined than some people think. But what does a digital strategist take away from a design conference?

Critical CSS can mean the difference between seeing a page within 2 seconds or having to stare at a blank page for 10 seconds or more.

At the start of July 2017, Google introduced the revamped Google My Business. Just like publishing posts on Facebook, users can now also resort to likewise functionalities in Google My Business. Putting it more bluntly, users can from now on post text, images, videos, GIFs and events that will appear in the search results of your, or any other, company.

Fun fact: 90% of all global data has been created within just the last 12 months. And this astonishing number is ever increasing at an exponential speed. It’s close to impossible to comprehend how much data is actually being released every second. As a result, people are getting overwhelmed. But than how, as a marketer, can you read and analyze all this data about your consumers and your market, making sure you focus on relevancy and efficiency?

Did you know that human brain activity is significantly more triggered and activated when interacting with a known person compared to interacting with an unknown person? This is, from an evolutionary perspective, because our brain tells us that personalizing is more worthy of our valuable attention. This association can also be extended to and made use of in the business world.

Welcome back to our 3-part blog post on how to build a new feature for your application. This step-by-step guide will help you with your development process.

This blog post will explain the main ideas behind machine learning and try to show you why you should care about any of them in the first place.

Welcome back to our 3-part blog post series on how to build a new feature for your application. This step-by-step guide will help you with your development process.

In this blog I'll be guiding you through the process of creating a new feature for an existing application. 

We've listed a few Drupal 8 modules along with our personal experience and the reason why you should avoid them. Of course, this information might become out of date in a while as modules get updated and bugs are fixed.

My team and I were a few days away from launching materialise.com, a brand new Drupal 8 website for a 3D printing company when we started noticing some strange behavior regarding the URL aliases of the nodes.

For a while now we've been looking for a competent alternative to compete with Drupal. When a client requests a Content Management System (CMS), our go-to-technology has always been Drupal. Lately, however, we've had a growing need for a custom CMS solution.

PHP 7.1.0 was released this month, so it's time for a roundup of the most important new features that were added in this release.

Web Summit is the largest technology conference on the planet. A great place to find out what the tech world is working on and what the next big thing will be. What is my key takeaway for companies that want to be future-proof? Storytelling.

For the last 3 days, me and my colleagues have been in Lisbon for Web Summit 2016. It's impossible to write about each and every talk we listened to, but here are our 5 takeaways from this conference so far:

After a huge recommendation of our colleague Herman, who went to BrightonSEO last year, my colleague Lien and I were eager to know what the fuss was all about.

While Google Classic Analytics reaches its end, still a lot of websites are using the ga.js trackingcode to send data to their Google Analytics account.

In addition to our Google Docs scraper tool (which checks a list of websites on the use of the ga.js code), we also talked at #GAUCBE about creating smarter segments in Google Analytics.

CSS specificity: a concept every front end developer has been struggling with at some point. It‘s usually the reason why your CSS rules don’t apply to some elements, although you explicitly defined it.

Many developers tend to learn CSS specificity by trial-and-error, which often results in the overuse of styling with id’s or with the well-known last resort !important. In most cases these issues can easily be solved by tweaking your selectors so that your code will remain clear.

So you came here to save a kitten? That's wonderful, but the real reason we're both here is to talk about clean code. In this blog post I'll be sharing some of my personal experiences and tips. But before we dive into the tips and tricks part, let's talk about what we, as developers, do and why we do it. 

We are a proud sponsor of Web Tomorrow (June 16th, Ghent). Our experts will provide you information about our services and what we can mean for your company. On top of that, you can participate in a contest where you can win a pop-up team of our experts.

Phaser.io is a HTML5 game framework that gives you all the necessary tools to create a game in JavaScript. It’s easy to setup and also easy to learn with a lot of quality documentation and example code snippets available online.

As online marketing and consumer behavior are changing all the time, we like to introduce you to our omni-channel marketing paper. It is our Adagio methodology, of which we believe it is an excellent way of organizing your marketing strategy.

Pharmaceutical companies used to sell treatments only to doctors and hospitals. Today, both patients and physicians expect easy access to in-depth drug information, across any device. We empower your sales team to sell more effectively, and deliver better care, with customized content and responsive support for every patient.

Silicon Valley is all about CHANGE. And new digital media and technologies, largely driven by Silicon Valley innovation, have definitely CHANGED the roles and responsibilities of marketing departments worldwide.

So we’d like to provide insight into how marketing departments within Silicon Valley are actually using the technology themselves. Here’s Five Silicon Valley Marketing Trends that we see.

How can you get a legacy codebase under control and bring it to a new level of maturity? This post summarises my advice and lessons learned from years of working on a large legacy web application.

Sonata Project is a bundle collection for Symfony to basically make your day-to-day CRUD programming tasks easier. Hooking up your precious doctrine orm models with a backend interface has never been easier!

So let's get started! We are going to build a portfolio system with tags and clients ORM attached to it. First we set up our Symfony project from scratch by running composer:

This is more or less a how-to on installing and renewing an SSL (or better, TLS) certificate, on Amazon Web Services (AWS) CloudFront (Dutch blogpost about Amazon AWS services). 

These instructions are targetted to do it unattended, so you can automate it, for example with Let's Encrypt certificates.

Front-end developers have a lot of influence on a website's performance. In this article, I will be covering some techniques that will help you optimise your next project.