Discover the latest developments in the digital world

We're all about sharing knowledge. This blog is where our experts share their insights, tips and tricks. Don't hesitate to contact them if you would like to know more about what they've written.

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intracto-overname-weareyou-persbericht Blog
Intracto Group welcomes We are you and its 400 experts

With the acquisition of the Dutch agency We are you, Intracto Group takes another big step forward. We are you is a rock-solid agency that specialises in Microsoft technologies such as Sitecore and Umbraco, among others. Intracto Group is building an integrated full-service agency and aims to be a true partner for its clients, allowing them to excel in the areas of strategy, creation, content, marketing and technology.

header-world-usability-day Blog
3 ways to make your brand more human centred

How can we make the world easier for all? That’s the main focus of World Usability Day, which is celebrated across the world today, November 12th. As this year’s theme is Human Centred AI, let’s discuss 3 factors that can a) help within the context of AI and b) function as general guiding lights to improve the general usability for your brand, product or service.

the-significance-of-data-in-digital-marketing-part-1 Blog
The significance of data in digital marketing - part 1

Data and the use of it is fast becoming an important part of our daily lives. This data allows the modern marketer to employ new digital techniques when communicating with his consumers and clients. But how do you get the most out of this data?

Burst Blog
Intracto Group acquires Burst, lands in Rotterdam

With the acquisition of the digital agency Burst, Intracto Group has taken another significant step towards a leading position in the field of digital services in the Dutch market. Following the acquisition of Burst, Intracto Group is now over 900 experts strong.

Adagio becomes Intracto Blog
Adagio continues under the name Intracto

Just over a year after Intracto's acquisition of Adagio, we say goodbye to the Adagio brand. This way, we confirm our ambition to be a strong brand in the market, where customers can be helped end-to-end and platform-independent to boot.

 

Instagram Reels Blog
Using Instagram Reels within your marketing activities

The popular app TikTok is under attack. Instagram is taking the opportunity to launch its own competitor in more than 50 countries: Instagram Reels. What are chances of Reels becoming a success and (how) can you use it as a company to reach your target audience?

header-influencer-marketing Blog
How to approach influencer marketing

Not so long ago, influencer marketing made its first appearance. As a full service digital agency, of course, we did not let this go by unnoticed. At first, it was trial and error for many influencers, brands, companies and advertisers. In the meantime, there has definitely been some progress. A great deal has been learned and the market for influencer marketing has become more mature.

foto-overname-oneshoe Blog
One Shoe feels complete at Intracto Group

The creative digital agency One Shoe joins forces with the ambitious Intracto Group. The acquisition enables One Shoe to use its expertise in Drupal and Laravel on a larger scale. Together with Intracto Group, the team consisting out of 45 employees wants to be able to offer its network full-service projects, both as an end-to-end partner in strategy, creation, content, marketing and technology as a specialist in one of these domains.

cx roundtable networking Blog
CX Roundtable

Mid April 2019, Adagio organised an exclusive Customer Experience (CX) roundtable for about 10 senior leaders from various industries. The venue of choice was the high-end restaurantComme Chez Soi in Brussels, Belgium.

email marketing Blog
Innovations in email marketing 2019

Email marketing is a topic with which both consumers and marketers alike tend to have a ‘love and hate’ relationship with. And yet, marketeers should be very wary not to overlook email in their entire multi-channel strategy. According to a Litmus survey, today it is still the channel generating the highest ROI for marketers.

Storybook is a tool for organizing UI components and an alternative to PatternLab. Blog
Integrating Storybook with Drupal

Storybook is a tool for organizing UI components and an alternative to PatternLab, another design system which is more opiniated towards atomic design. Both systems can be used to independently design and create components and integrate them into Drupal but Storybook has some interesting features.

Intracto & Be Connect Blog
Brussels agency Be Connect joins Intracto Group

With the acquisition of the creative performance agency Be ConnectIntracto Group is expanding its French language expertise in the field of digital strategy, content marketing and performance. This is an excellent opportunity to have an even greater impact in Brussels.

Be Connect's client portfolio includes companies such as Nestlé, Beobank, Etam, Undiz, Brico, D'Ieteren, VOO and Brussels Airport.

Het team van Joeri Timmermans vergadert bij Intracto Blog
How to lead a (development) team

It's not always easy leading a team without being bossy. Especially when you suddenly become your own coworkers' team lead. That's exactly what happened to Joeri, who learned 8 valuable lessons on leading a team over the last two years.

b2b marketing automation Blog
Marketing automation & B2B

Marketing automation and B2C are often considered a ‘match made in heaven’. For retailers with millions of customers marketing automation is an ideal means to communicate with them in a personalised and efficient way. But is marketing automation useful in the B2B market where companies often have only a few hundred customers? We believe the answer is: absolutely!

ontdek inbound marketing Blog
A dive into inbound marketing

74% of marketers cite inbound marketing as their primary marketing goal. What is inbound marketing exactly? What are some best practices?

Blog
Marketing trends to watch: key takeaways from SXSW, Oracle and Adobe CX 2019 Summits

Last month, Adagio’s CEO Lucas Decuypere cruised around the States to become immersed in the latest and innovative trends in marketing and customer experience management.

After the massively attended South by SouthWest 2019 (also known as SXSW), he flew on to Las Vegas to join the Oracle Modern Customer Experience 2019 (19-21 March 2019) event. He finished up with another largely attended international marketing event, the Adobe Summit (26-28 March 2019).

Here are the biggest trends and key takeaways he is most excited about from the three events combined.

Een Drupal-codesprint bij Intracto Blog
Getting started guide for Acquia Drupal certification

Despite being often skeptical about certification programs ourselves, we do see the value in some of them in some particular cases. This blogpost will focus on the Acquia Drupal certification programme.

Omnichannel Blog
Omni-Channel Marketing: Step-by-step guide

Being online constantly allows consumers to search any information they like any time they prefer. They compare the products of different brands before they make a purchase. As a result, they can easily see which company suits better their needs. So why would they choose company A instead of company B, even if company B serves a better price?

customer experience Blog
Customer Experience in the GDPR era

We’re almost a year into GDPR and even though the seminars, social media posts, whitepapers and other content pieces about the subject have waned, GDPR is not dead — far from it. As more firms are embarking on a digital transformation journey, we noticed that GDPR still causes many uncertainties. The question almost always boils down to, “How can we remain competitive in a world where tight regulations with legal punishments are imposed for data gathering, regardless of whether it’s marketing data, personnel data, or any other kind of data we have or need about a person?”

blog-how_vue_js_benefits_your_business-simplicity_equals_sanity Blog
How Vue.js benefits your business

Vue (pronounced ‘vju’, like view) is a progressive framework for building user interfaces. It has a lot of benefits for developers and businesses alike. Our expert Sead explains.

influencer-marketing-is-not-all-about-superstars Blog
Influencer marketing is not all about superstars

Which company does not want stars promoting their products? But are stars your best brand ambassadors? They are not necessarily a fan of your brand but are rather paid to promote your brand. There is no denying that, if a famous pop star is wearing your brand of clothing, your sales will explode. But let’s be realistic, this does not come cheap. So, if you are a smaller brand, you cannot afford this.

 

scoring-models-for-retail Blog
Scoring models for retail marketing

Every marketeer working in retail knows about the RFM model, one of the pillars of marketing in retail. It has been used for many years and is still very relevant in the digital world we live in today and therefor often used in Marketing Automation. We at Intracto have added another.

 

nature-explorer-customer-journey Blog
Are you still building customer journeys?

Marketing Automation is no longer about squeezing customers into customers journeys. Today, it is the consumer who is in the driver’s seat: he is on his individual customer journey and you as a marketeer should aim to build a maximum of touchpoints with the consumer on this journey.

 

blog-trek_meer_klanten_aan_met_een_omnichannel_strategie-header Blog
Are buyer personas old school?

Buyer personas are profiles based on analytics of common behaviour, thinking, interactions, paths and characteristics of your customers. They are not a representation of your target group or ideal customer!

 

GDPR Blog
Why we think GDPR is a good thing!

Since the new GDPR legislation took effect on May 25, all individual data is much more protected than before. Companies from now on will need your permission to collect, store, process and transfer your data.

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