Discover the latest developments in the digital world

In a previous article, I covered the selection of a new marketing automation platform. So, you have your new shiny platform. But now the real work begins: the successful deployment of the tool in your organisation. This blog post intends to get you started.

So, you think the time is right to take the next steps in communicating with your prospects and your customers? Then you should also think about investing in a new marketing automation tool. This blog post helps you choose the right one.

Just over a year after Intracto's acquisition of Adagio, we say goodbye to the Adagio brand. This way, we confirm our ambition to be a strong brand in the market, where customers can be helped end-to-end and platform-independent to boot.

The expertise of the new Selligent team perfectly complements Adagio's knowledge and experience in Salesforce, Adobe and Oracle. In terms of marketing automation, this creates a complete offer of services for both SME and enterprise solutions.

Marketing automation and B2C are often considered a ‘match made in heaven’. For retailers with millions of customers marketing automation is an ideal means to communicate with them in a personalised and efficient way. But is marketing automation useful in the B2B market where companies often have only a few hundred customers? We believe the answer is: absolutely!

Adequate and performant marketing automation requires a lot of content. This content needs to be accessible, manageable and ready for all channels.

CRM is an umbrella term for Sales automation, Marketing automation and Service automation. Too often, CRM is used to only define Sales automation as this was the first expression to be widely used. This insight explains the difference between Sales Automation, Marketing Automation, and Service automation as well as their value and use.

Discover what the role of Marketing Automation is in the age of digital marketing. It’s role is broad and daunting but DMI will break it down for you!

The brief answer: e-mail marketing is a part of marketing automation.

Marketing automation tools can do everything e-mail marketing tools can do but have extra features. Marketing automation practices are quite different from e-mail marketing practices though.

Do you run any brick-and-mortar stores? With actual shopping windows and shelves with tangible products? No better way to lure customers to your high street shop than to engage them in online dialogue. What will keep them from browsing at your place and buying online somewhere else? We would like to bust a few myths.

Selligent has been a leading marketing automation tool provider for years. The new owners and totally reshaped management have now put the bar very high by introducing the brand new Selligent Marketing Cloud Platform in an attempt to reshape the marketing automation landscape.