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The grandmother principle: improve your copy with a simple trick
Want to know a little trick that will make you write better copy? And how you can apply it to your content marketing and strategy? My little trick does the job every time: the grandmother principle.
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Are you still building customer journeys?
Marketing Automation is no longer about squeezing customers into customers journeys. Today, it is the consumer who is in the driver’s seat: he is on his individual customer journey and you as a marketeer should aim to build a maximum of touchpoints with the consumer on this journey.
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