Discover the latest developments in the digital world

Following the takeover of the Ghent-based Bake & Company, Intracto Group has reinforced its line-up with an experienced team well-versed in strategic digital marketing and sales. The takeover is fully in line with Intracto Group’s ambitions to lead the sector and excel in the domains of strategy, creation, content, marketing and technology.

With the acquisition of the creative performance agency Be Connect, Intracto Group is expanding its French language expertise in the field of digital strategy, content marketing and performance. This is an excellent opportunity to have an even greater impact in Brussels.

Be Connect's client portfolio includes companies such as Nestlé, Beobank, Etam, Undiz, Brico, D'Ieteren, VOO and Brussels Airport.

Which company does not want stars promoting their products? But are stars your best brand ambassadors? They are not necessarily a fan of your brand but are rather paid to promote your brand. There is no denying that, if a famous pop star is wearing your brand of clothing, your sales will explode. But let’s be realistic, this does not come cheap. So, if you are a smaller brand, you cannot afford this.

Every marketeer working in retail knows about the RFM model, one of the pillars of marketing in retail. It has been used for many years and is still very relevant in the digital world we live in today and therefor often used in Marketing Automation. We at Intracto have added another.

Buyer personas are profiles based on analytics of common behaviour, thinking, interactions, paths and characteristics of your customers. They are not a representation of your target group or ideal customer!