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The fact that human contact is really important is not something we need to explain. But in the digital world, too, it is important that users get the feeling that they are dealing with a human being. Conversational writing creates personal interactions on your digital platforms and thus offers a better user experience.
Want to know a little trick that will make you write better copy? And how you can apply it to your content marketing and strategy? My little trick does the job every time: the grandmother principle.