Discover the latest developments in the digital world

It’s getting harder for advertisers to collect data now that they need explicit permission to place cookies. As a solution, Google launched a new privacy setting: Google Consent Mode. This tool helps you measure conversions while respecting visitors' privacy preferences. In order to do so, it uses two new tag settings: one for analytics and one for advertising.

In a previous article, I covered the selection of a new marketing automation platform. So, you have your new shiny platform. But now the real work begins: the successful deployment of the tool in your organisation. This blog post intends to get you started.

So, you think the time is right to take the next steps in communicating with your prospects and your customers? Then you should also think about investing in a new marketing automation tool. This blog post helps you choose the right one.

In the second part of this two-part blog, we will go deeper into segmentation and personalisation as well as cover the possibilities of A.I. in relation to digital marketing.

Marketeers could spend more time and energy on tasks in which they can make a real difference by automating recurring, manual actions. Zapier is an ideal tool to enable automation among over 2,000 applications.

Not so long ago, influencer marketing made its first appearance. As a full service digital agency, of course, we did not let this go by unnoticed. At first, it was trial and error for many influencers, brands, companies and advertisers. In the meantime, there has definitely been some progress. A great deal has been learned and the market for influencer marketing has become more mature.

The fact that human contact is really important is not something we need to explain. But in the digital world, too, it is important that users get the feeling that they are dealing with a human being. Conversational writing creates personal interactions on your digital platforms and thus offers a better user experience.

Email marketing is a topic with which both consumers and marketers alike tend to have a ‘love and hate’ relationship with. And yet, marketeers should be very wary not to overlook email in their entire multi-channel strategy. According to a Litmus survey, today it is still the channel generating the highest ROI for marketers.

The analytical revolution in sports started with the 2002 Oakland baseball team. Despite a limited budget, this team managed to win the championship against all odds, and did set a record for most consecutive wins. What can we learn from this?

The expertise of the new Selligent team perfectly complements Adagio's knowledge and experience in Salesforce, Adobe and Oracle. In terms of marketing automation, this creates a complete offer of services for both SME and enterprise solutions.

Marketing automation and B2C are often considered a ‘match made in heaven’. For retailers with millions of customers marketing automation is an ideal means to communicate with them in a personalised and efficient way. But is marketing automation useful in the B2B market where companies often have only a few hundred customers? We believe the answer is: absolutely!

Which company does not want stars promoting their products? But are stars your best brand ambassadors? They are not necessarily a fan of your brand but are rather paid to promote your brand. There is no denying that, if a famous pop star is wearing your brand of clothing, your sales will explode. But let’s be realistic, this does not come cheap. So, if you are a smaller brand, you cannot afford this.

Adequate and performant marketing automation requires a lot of content. This content needs to be accessible, manageable and ready for all channels.

Every marketeer working in retail knows about the RFM model, one of the pillars of marketing in retail. It has been used for many years and is still very relevant in the digital world we live in today and therefor often used in Marketing Automation. We at Intracto have added another.

CRM is an umbrella term for Sales automation, Marketing automation and Service automation. Too often, CRM is used to only define Sales automation as this was the first expression to be widely used. This insight explains the difference between Sales Automation, Marketing Automation, and Service automation as well as their value and use.

Marketing Automation is no longer about squeezing customers into customers journeys. Today, it is the consumer who is in the driver’s seat: he is on his individual customer journey and you as a marketeer should aim to build a maximum of touchpoints with the consumer on this journey.

Discover what the role of Marketing Automation is in the age of digital marketing. It’s role is broad and daunting but DMI will break it down for you!

Buyer personas are profiles based on analytics of common behaviour, thinking, interactions, paths and characteristics of your customers. They are not a representation of your target group or ideal customer!

The brief answer: e-mail marketing is a part of marketing automation.

Marketing automation tools can do everything e-mail marketing tools can do but have extra features. Marketing automation practices are quite different from e-mail marketing practices though.

Do you run any brick-and-mortar stores? With actual shopping windows and shelves with tangible products? No better way to lure customers to your high street shop than to engage them in online dialogue. What will keep them from browsing at your place and buying online somewhere else? We would like to bust a few myths.

Selligent has been a leading marketing automation tool provider for years. The new owners and totally reshaped management have now put the bar very high by introducing the brand new Selligent Marketing Cloud Platform in an attempt to reshape the marketing automation landscape.

While Google Classic Analytics reaches its end, still a lot of websites are using the ga.js trackingcode to send data to their Google Analytics account.