The significance of data in digital marketing - part 2

In the first part of this two-part blog, we discussed the importance of data, the sources available for obtaining data and the types of data available for segmenting and personalisation. In this second part, we will go deeper into segmentation and personalisation as well as cover the possibilities of A.I. in relation to digital marketing.

Data in digital marketing
Johan Van den Hende
Digitaal strateeg