06 November 2019
marketing automation
Intracto expands marketing automation expertise with new Selligent team
The marketing automation expert in the BeNeLux
The expertise of the new Selligent team perfectly complements Adagio's knowledge and experience in Salesforce, Adobe and Oracle. In terms of marketing automation, this creates a complete offer of services for both SME and enterprise solutions.
Regardless of technology, regardless of the sector and regardless of the issue: Adagio, in collaboration with the new Selligent team and the support of Intracto Group, are able to provide targeted and impactful answers.
Growing demand for marketing automation
The increasing demand and need for marketing automation is noticeable in both B2B and B2C markets. Following up buying intentions and converting them into business results is becoming increasingly important.
Which marketing automation tools can be found in our toolbox?
Selligent
The power of Selligent? Almost unlimited flexibility; with advanced configuration and an open SQL database with which you can create flows that guide your customers during their engagement journey. With the launch of the new marketing cloud platform, your marketing department can easily perform daily tasks, but advanced configuration may require expert skills.
Selligent is suitable for companies that want to implement advanced marketing automation without having to worry about the limits of the platform.
Salesforce Marketing Cloud
Where Salesforce CRM is all about sales automation, with Salesforce Marketing Cloud this extends to engagement automation. Both tools work best when they are implemented together. Salesforce MC is often used by companies where engagement is an extension of CRM use; insurance companies, service centers and the like need this symbiosis to guarantee seamless integration between customer-oriented employees and automated engagement.
Salesforce Pardot
Where Salesforce CRM is all about sales automation, Salesforce Pardot is an additional module for collecting new leads and - after qualification - transferring these leads to Salesforce. Here too, both tools work best when they are implemented together.
Oracle Eloqua
Eloqua is a very advanced tool for lead generation automation. The scoring module is by far the most comprehensive compared to competitors. Although the use and implementation are more challenging, it remains user-friendly. The extensive possibilities for campaign management are remarkable.
IBM Watson Marketing Cloud
It's no secret that investing in AI is the key to success for IBM. Marketers who want to take personalisation to the next level can use the enormous computing power of Watson to achieve a level of intelligence in their communication that was considered impossible until a few years ago. Today, marketing automation tools are focused on channeling existing information. With Watson, IBM can really understand the context to 'create' appropriate answers. Implications of this (r) evolution are enormous if they are reached in future versions of IBM Watson Marketing Cloud.
Adobe Marketing Cloud
Adobe Marketing Cloud is part of a very complete suite for marketing orchestration; from creation to asset management, website builder, campaign execution and analysis. As an independent tool especially suitable medium-sized companies. But by implementing different parts of the suite, the coordination of large (international) marketing teams is the ultimate power of Adobe.
Marketo – an Adobe Company
As one of the leading tools for lead generation, Marketo is still a leader in this field. No technical skills are required to operate the tool. But a first set-up by Marketo or a partner is needed. Marketo is geared towards companies that actively focus on acquiring new leads. An additional advantage is the availability of an add-on marketplace to expand Marketo.
HubSpot
One of the best known and most popular tools for marketing automation. Very easy to use without technical knowledge. It contains a free CRM that is limited to contact manager functionalities. HubSpot is a good choice for small and medium-sized companies that focus on acquiring new leads and is very suitable for a first experience with marketing automation.
SharpSpring
SharpSpring optimises marketing by automating repetitive tasks. It automatically sends the right message to the right person at the right time, keeping your company top of mind during the purchase journey. This greatly increases the conversion from lead to customer. SharpSpring segments based on lead scoring and other characteristics, so that marketing and sales can focus on the best leads.
