How Zapier streamlines the functionality of your marketing team
Marketeers could spend more time and energy on tasks in which they can make a real difference by automating recurring, manual actions. Zapier is an ideal tool to enable automation among over 2,000 applications.
On Zapier’s website, you can find an overview of applications you can connect Zapier to. In this blogpost, we will explain how Zapier works and how you can deploy this tool to let your marketing team work more efficiently.
How does Zapier work?
Automation is often associated with workflows. Workflows work with an if/then condition: if a certain action happens, another action must be executed. Zapier’s workflows are called Zaps. You could easily set up these Zaps within a few minutes, without knowledge of the code or underlying APIs.
What is a Zap?
A workflow or Zap consists of a trigger and one or multiple actions. For example, if you want to show a message in Slack when a new lead enters your CRM, the incoming lead is the trigger. The appearance of the message in Slack is the action.
At Intracto, we are convinced that manual processes take an unnecessarily large amount of time, which you can better spend on relevant tasks. That’s why we try to automate tasks whenever possible and necessary, so you can limit the amount of boring manual work.
Per week, a few hours of precious time can be saved by automating processes. Consequently your colleagues can work more efficiently and get more satisfaction out of their jobs.
How much does Zapier cost?
The price model of Zapier is based on the number of tasks you run monthly. Every successful Zap or workflow is one task. If on a monthly basis, you receive a hundred notifications from Slack when a lead enters your CRM, you run a hundred tasks.
The first hundred tasks are free. Any additional tasks must be paid for.. The prices start from twenty dollars per month. An overview of the subscription possibilities can be found here.
How we use Zapier
We use Zapier to send data from lead forms on Facebook and LinkedIn to HubSpot and Google Analytics. Below, we will explore the possibilities of Zapier.
Sending data from Facebook to HubSpot
We use Zapier to promote our whitepapers by making a connection between HubSpot and the Facebook lead form of a certain whitepaper. When someone fills in a lead form, this person could also subscribe to our newsletter.
Without Zapier, the data would stay within the Facebook platform which would require us to manually import the newsletter subscribers into HubSpot. Naturally, we try to avoid manual work, that is why we set up a Zap to do it automatically.
When someone subscribes to our newsletter when downloading the whitepaper, Zapier matches Facebook data to the right field of the HubSpot form. All Facebook downloads will enter in the same marketing automation flow as downloads from the landing page from our website.
Backup in Google Sheets
Furthermore, we make a backup of these newsletter subscribers in Google Sheets, just in case an error occurs with the connection between Facebook and HubSpot. If needed, a manual import can be carried out later.
Data to Google Analytics
Finally, we send information to Google Analytics when someone fills in the lead form on Facebook. Because users have not visited our website, Google Analytics cannot save data. To avoid this problem data is directly sent from Zapier with event tracking.
Want to learn more about Zapier?
Are you curious which processes you can automate with Zapier? Feel free to contact us, our experts will look into the possibilities of your company to run more efficiently with Zapier.Contact us
A quick recap
Zapier automates manual tasks through connections among over 2,000 applications. In just a few minutes, you can set up workflows between applications. Zapier calls this workflow a Zap.
A Zap is a workflow which sends data among several platforms, based on a trigger and one or multiple actions. For example, if you want to show a message in Slack when a new lead enters your CRM, the incoming lead is the trigger, the appearance of the message in Slack is the action.
The price model from Zapier is based on the number of tasks you run monthly. Every successful Zap or workflow is one task. The first hundred tasks are for free. All additional tasks must be paid for.