Everything you need to know about Google Consent Mode

It’s getting harder for advertisers to collect data now that they need explicit permission to place cookies. As a solution, Google launched a new privacy setting: Google Consent Mode. This tool helps you measure conversions while respecting visitors' privacy preferences. In order to do so, it uses two new tag settings: one for analytics and one for advertising.

Google Consent Mode helpt je om conversies beter te meten.
Evelyne Berden
Evelyne Berden
Digital marketeer